For immediate release | December 7, 2010

ALA TechSource to host workshop on Web analytics for librarians

American Library Association TechSource Workshops logo

CHICAGO—ALA TechSource is offering the latest in its series of Online Workshops--Library Analytics: Inspiring Positive Action through Web User Data, hosted by Char Booth and Paul Signorelli.

In today’s libraries, it’s not enough just to have a website or an online catalog. You need data to know how patrons are using your site, what parts of the site are most popular and how your staff can most effectively spend time working on it.

In two 90-minute sessions on Jan. 20 and 27, 2011, Booth and Signorelli will help participants define, demystify and explore Web analytics in ways that lead to a stronger, more efficient and more accountable Web presence for libraries. This workshop will provide a strong foundation by focusing on a broad range of technologies, using examples from both public and academic libraries.

Topics covered will include:

Session 1: The Basics of Turning Numbers into Action

  • Defining Web Analytics
  • Comparing Resources: Google Analytics and Other Tools
  • Visualizing Data: Wordle, Gapminder and Others

Session 2: How Libraries Analyze and Act

  • How Specific Public Libraries Are Using Web Analytics
  • How Specific Academic Libraries Are Using Web Analytics
  • How You Can Use Web Analytics to Produce Positive Results

Char Booth is E-learning librarian at UC Berkeley and explores the integration of education, research, technology and design in library services. Char's recent publications include "Reflective Teaching, Effective Learning: Instructional Literacy for Library Educators" (ALA Editions), "Hope, Hype, and VoIP: Riding the Library Technology Cycle" (ALA TechSource) and "Informing Innovation: Tracking Student Interest in Emerging Library Technologies at Ohio University" (ACRL Digital Publications).

Paul Signorelli is a writer, trainer, presenter and consultant who explores, uses, writes about and helps others become familiar with technology to creatively facilitate positive change within organizations. He is an active member of the ALA Learning Round Table; participates at the local and national levels with the American Society for Training & Development; writes for the ALA Learning blog, American Libraries magazine, ALA Editions, the e-Learning Guild's online publication, and others; is a member of the New Media Consortium 2011 Horizon Report Advisory Board; and earned his MLIS from the University of North Texas.

Registration for this ALA TechSource Workshop at 2:30-4 p.m. EST on Jan. 20 and 27 can be purchased at the ALA Store. To learn more, please refer to the ALA TechSource Workshops Frequently Asked Questions.

ALA TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands‐on learning experience that will help you make the best technology decisions for your library.

ALA TechSource is a publishing imprint of the American Library Association. ALA TechSource publishes Library Technology Reports and the ALA TechSource Blog.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.


Dan Freeman