For immediate release | December 28, 2010

Advocacy Institute preconference at Midwinter to focus on branding, Library Snapshot Day

CHICAGO – Space is still available for the “Advocating in a Tough Economy: An Advocacy Institute Workshop” during ALA’s 2011 Midwinter Meeting in San Diego. The program will take place from 1 - 4:30 p.m. on Friday, Jan. 7, 2011. Advanced registration is priced at $50 and onsite will be $75.
Attendees will learn how to advocate through positioning or “branding” their libraries to meet the needs of patrons from Kerry Bierman, director of community relations and development, Columbus (Ohio) Metropolitan Library. A panel discussion will follow, focusing on how libraries of all types can get involved. Panelists include Dr. Camila Alire, ALA past president and dean emeritus at the University of New Mexico and Colorado State University, Deborah Doyle, Friends of San Francisco Public Library advocacy projects manager and Sara Kelly Johns, American Association of School Librarians (AASL) past president and online instructor, Mansfield University School Library and Information Technologies Program. Michael Borges, chair, Advocacy Training Subcommittee, and executive director, New York Library Association, will moderate.
The workshop will also highlight the 2011 ALA Library Snapshot Day initiative. A founder of the initiative, Peggy Cadigan, Associate State Librarian for Innovation & Communication, New Jersey State Library, will discuss how to use snapshot day as an advocacy tool. Rob Banks, Topeka & Shawnee County (Kan.) Library, will discuss how he has integrated snapshot day results and statistics to improve messaging to decision-makers
To register for the workshop, please contact Jackie Finneke at Attendees do not need to be registered for the ALA 2011 Midwinter Meeting to attend. For more information please visit, Those who register for the Nuts & Bolts for Friends and Foundations or Trustees will save $25 off Institute registration.

Advocating in a Tough Economy: An Advocacy Institute Workshop is co-sponsored by the California Library Association. It is presented in partnership with the Association of Library Trustees, Advocates, Friends and Foundations (ALTAFF) and organized by the Advocacy Training Subcommittee of the ALA Committee on Library Advocacy, in conjunction with the ALA Office for Library Advocacy.


Marci Merola