For immediate release | December 7, 2010

AASL launches video contest for students

CHICAGO – The American Association of School Librarians (AASL), collaborating with SchoolTube and Cisco, announces the launch of the Learning4Life in My School Library Student Video Contest. Beginning Jan. 4, video submissions will be accepted detailing how school libraries and the technology used within the school library program empower students to be Learners4Life. More information can be found at
Submissions for the video contest will be accepted until March 18, after which online voters will help choose the best student video. Winners will be announced as the kick-off to School Library Month on April 1.
The contest will choose one student winner from an elementary, middle and high school. Winners will receive a Flip™ video camera, donated by Cisco, and a prize for their school library. In addition, winning entries will be featured on the AASL, SchoolTube and Cisco websites and social networking platforms and will be featured at the AASL 15th National Conference & Exhibition.
School librarians are encouraged to share this contest with students in their school community. Although educator support is encouraged, school librarians are asked to limit their help in the production of videos. Student collaboration is also encouraged, but winning entries are limited to a prize of only one Flip™ video camera.
"This student video contest is an excellent way students can synthesize what they know and demonstrate their prowess with technology," said AASL President Nancy Everhart. "Support your students as they begin their video submission and you will be amazed at what they can accomplish as a result of their learning through the school library program.”
The Learning4Life in My School Library Student Video Contest is a part of AASL's national campaign, Learning4Life. The Learning4Life (L4L),, national implementation plan supports states, school systems and individual schools preparing to implement the "Standards for the 21st-Century Learner" and "Empowering Learners: Guidelines for School Library Programs." The plan will also increase awareness and understanding of the essential role school librarians play in a student's education.

The American Association of School Librarians,, a division of the American Library Association (ALA), promotes the improvement and extension of library services in elementary and secondary schools as a means of strengthening the total education program. Its mission is to advocate excellence, facilitate change and develop leaders in the school library field.


Melissa Jacobsen