LLAMA Webinar: Building Strategic Relationships To Sustain Community Engagment

Wednesday, 5/2/2018
  • 2:30 PM-4:00 PM (Eastern)
  • 1:30 PM-3:00 PM (Central)
  • 12:30 PM-2:00 PM (Mountain)
  • 11:30 AM-1:00 PM (Pacific)

A question on every library leader’s mind these days is how do I keep my library relevant?  One of the most important ways is by establishing and nurturing community relationships that can advance your strategic initiatives.  But how do you determine which relationships are the most valuable?

This webinar will explore what it takes to build productive relationships that align with your organizational priorities and are as valuable as the effort they require.


Learning Outcomes

Particpants will:

- Understand that relationships should be strategic and require skills and behaviors to sustain them
- Use a tool to analyze current relationships (reality check) about whether value aligns to effort and
- Act decisively to address relationships that are not producing value equivalent to the level of effort
- Articulate what the library brings to and expects from relationships
- Employ strategies entering into strategic relationships that will advance future initiatives

This webinar addresses two of LLAMA's Foundational Leadership Competencies: Communication Skills, and Collaboration and Partnerships.

Who Should Attend

Library staff who seek to create (and end) organizational and individual relationships within their communities that leverage investments in services and programs toward successful outcomes and impacts.


Cheryl Gould, Principal, Learning Facilitator, Fully Engaged Libraries, Petaluma, California.

Cheryl Gould is a learning facilitator and training consultant who believes in the transformative role libraries can play in their communities.  Cheryl’s professional role is to help libraries with the culture shift required to move from an institution that provides access to resources to one that promotes conversation, learning and engagement at all levels.  Cheryl’s ability to connect people and ideas, to facilitate conversation and to enhance learning has been demonstrated through 23 years of working with libraries in thousands of hours of consulting, mentoring and training.  Her work is a synergy of her background in Anthropology, her passion for learning crossed with current developments in neuroscience and her involvement with Applied Improvisation to create cultures of “Yes, And”.

Sam McBane Mulford, Strategist at Ideation Collaborative

Sam McBane Mulford has consulted with libraries as well as other public and not for profit agencies for over twenty years. Her design career has been focused in strategic initiatives, process design and facilitation, and creating environments that empower organizations to achieve their vision and goals.
Sam brings inquisitiveness and a risk-embracing attitude to work and life - and her mom swears her first word was "Why?"  Once answers reveal themselves, she's committed to helping libraries develop strategic perspective through dialogue around "What if, What then, How might we?"



LLAMA member $49;
Non-LLAMA member $59;

LLAMA group rate (5 or more people at one site) $199;
Non-LLAMA group rate (5 or more people at one site) $239

*Recordings are available for purchase for one year following the webinar presentation.

How to Register

Register online: http://tinyurl.com/3zhtecm

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event?  No problem! If you register, you will automatically receive a link to the recorded version for later viewing.

Tech Requirements

This webinar uses GoToWebinar software, which may require a small download, but is easily accessed by PC and MAC platforms.


For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.