LLAMA Marketing and Communications Committee


To develop and implement a strategic communications and marketing plan that provides a unified approach to promotion of LLAMA activities, resources, continuing education offerings and volunteer opportunities across a variety of communication platforms.

NOTE: The LLAMA Marketing and Communications Committee will be guiding division strategy regarding communication with members about activities and benefits. The Marketing and Communications Community of Practice will continue to provide a venue and resources for members with professional interests in marketing and communications to learn from and connect with their colleagues.


Cassandra J. Thompson (Chair, July 1, 2019, to June 30, 2021)
Kevin Butterfield (Member, July 1, 2019, to June 30, 2021)
Dr. Nan Brunson Carmack (Member, July 1, 2019, to June 30, 2021)
Jessie Lorraine Copeland (Member, July 1, 2019, to June 30, 2021)
Gina Costello (Member, July 1, 2019, to June 30, 2021)
Dr. Michael Gutierrez (Member, July 1, 2019, to June 30, 2021)
Mrs. Lisa Gangemi Kropp (Member, July 1, 2019, to June 30, 2021)
Carla M. Land (Member, July 1, 2019, to June 30, 2021)
Theresa Liedtka (Member, July 1, 2019, to June 30, 2021)
MarkAaron Polger (Member, July 1, 2019, to June 30, 2021)
Mary Rzepczynski (Member, July 1, 2019, to June 30, 2021)

Displaying active committee roster as of 07/01/2020. Last retrieved on 09/28/2022. Members can log in to view full contact information for committee members.

Our Work


A unified Marketing and Communications Plan (to be reviewed biennially) that will include:

  • Key audiences
  • Available communication channels
  • Key messages
  • Marketing and communication strategies and actions
  • An annual schedule of communication and marketing activities and deadlines
  • Procedures or guides for LLAMA Communities and other division teams for feeding content into the communication pipeline

Anticipated timeline:

  • December 2019 - Initial draft Marketing and Communications Plan submitted to LLAMA Board
  • January 2020 - LLAMA Board approval of Marketing and Communications Plan

Expected time commitment:

  • 24-30 hours annually, to include regular virtual meetings and other work on deliverables
  • In-person attendance at either the ALA Midwinter Meeting or Annual Conference is not required

Desired skills, knowledge, experience:

  • Marketing, communications and public relations management experience, especially in a library setting.
  • Knowledge of marketing and communications best practices.
  • Individual workload capacity and flexibility needed to consistently meet deliverable deadlines.

Staff contact and role

  • Kerry Ward, kward@ala.org, 800-5454-2433, ext. 5036. Overall management, project support, budget requests, etc.
  • Fred Reuland, freuland@ala.org, 800-545-2433, ext. 5032. Webinar production, program planning and scheduling, conference support, etc.

Resources Available:

  • Assistance with outreach to members via email, social media, etc.
  • Virtual meeting/conference call support.
  • Group page in ALA Connect