Marketing and Communications Community of Practice


Our community is aimed at those interested and involved in a variety of marketing and communications areas within academic, public, and special libraries, including public relations, promotion, content creation, design, branding, websites, social media, and outreach. We strive to develop library marketing and communications leaders through an emphasis on strategy, planning, and assessment. We manage two major awards programs, and our work includes:
  • Exploring evolving marketing and communications theories and trends
  • Sharing tips and best practices
  • Learning effective strategies and skills from peers and experts both within and without the library profession
  • Celebrating successful campaigns and initiatives
  • Serving as a liaison on marketing & communications issues to the division, ALA, and other ALA units

Committees and Discussion Groups

  • New Project Team 7/1/18

Get Involved:

LLAMA volunteer opportunities will open in late July 2019

Library Awards

Make Connections

Conferences and Events

  • 2020 ALA Midwinter Meeting in Philadelphia, January 24-27; information available in October 2019
  • 2020 ALA Annual Conference in Chicago, June 26-29; information available in February 2020

Staff Liaisons