All Aboard - The Party’s Starting! Setting a Course for Social Media Success

Social media is more than a way to inform users; social media is a powerful way to build community online. Presenters will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest.  We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.

Learning Outcomes

Participants will take home a template for creating a comprehensive plan for social media usage and assessment, with an emphasis on creating a meaningful voice and a compelling personality.


Mary Anne Hansen, Doralyn Rossmann, Angela Tate, Scott Young

Montana State University’s Social Media Group consists of four librarians who together bring years of experience in the social media community.  The group has developed online communities through social media networks that include Facebook, Twitter, Tumblr, Instagram, Pinterest, and Foursquare.  They recently presented at the Social Media and Society, International Annual Conference on the topic of “Online Community Building in an Academic Context: A University Library Case Study” and led a day-long workshop LITA workshop at ALA Midwinter on Social Media Strategies.  The Group is a part of the ALA ACRL Assessment in Action program and is leading in the development of assessment methods and best practices for online community development through social media. The social media efforts at the MSU Library have been recognized on's ranking of "100 Most Social Media Friendly College & University Libraries for 2013," at


How to Register

Register Online (login required)


Mail or fax form to ALA Registration

OR call 1-800-545-2433 and press 5

OR email

Tech Requirements

Live, synchronous lectures will require attendee participation via internet audio. Attendees will need a wired, high-speed internet connection, and a headset or speakers.


For questions about registration, contact ALA Registration:  call 1-800-545-2433 and press 5 or email

For all other questions or comments related to the course, contact LITA at (312) 280-4269 or