Beyond Web Page Analytics: Using Google tools to assess user behavior across web properties.

Tuesday, 3/31/2015
  • 12:00 PM (Eastern)
  • 11:00 AM (Central)
  • 10:00 AM (Mountain)
  • 9:00 AM (Pacific)
Word cloud of data and analytics terms

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To be placed on the wait list send an email to

Marquette University Libraries have installed custom tracking code and meta tags on most of our web interfaces including CONTENTdm, Digital Commons, Ebsco EDS, ILLiad, LibCal, LibGuides, WebPac, and the general library website.  The data retrieved from these interfaces is gathered into Google’s Universal Analytics, Tag Manager, and Webmaster Tools which when used in combination create an in-depth view of user behavior across all these web properties.   For example Google Tag Manager can grab search terms which can be related to a specific collection within Universal Analytics and related to a particular demographic.  The current versions of these tools make systems setup an easy process with little or no programming experience required.  Making sense of the volume of data retrieved, however, is more difficult. How does Google data compare to vendor stats?   How can the data be normalized using Tag Manager?  Can this data help your organization make better decisions?

Learning Outcomes

Learning Outcomes

Who Should Attend

All interested in using Google analytics


Ed Sanchez 

Head, Library Information Technology
Education: M.L.S. University of Missouri; B.A. Saint Louis University
Responsibilities:  Assists faculty, staff, and students with Library IT-related planning and problem solving.
Professional memberships:   ALA, American Library Association (Council), LITA, Library & Information Technology Association, Heads of Library Technology Interest Group, (Chair 2010-2011), EDUCAUSE, CNI, Coalition for Networked Information
Current Library/Campus Committees:  Library: Leadership Council, Resource Discovery Committee; Campus: Provost's Task Force on Research Computing

Rob Nunez

Emerging Technologies Librarian
Education: MLIS, UW-Milwaukee; BS (Information Science & Technology), UW-Milwaukee
Responsibilities:  Collection Development for Computer Science.
Current Library/Campus Committees:  Library: Public Interface Committee, Compensation Committee of the Academic Librarians’ Assembly
Professional Memberships:   American Library Association, Library & Information Technology Association, Wisconsin Library Association, EDUCAUSE, HighEdWeb

Keven Riggle

Systems Librarian & Webmaster
Education: B.A. (Library Science) University of Wisconsin-Oshkosh
Responsibilities:  Library web site maintenance; MARQCAT (online catalog) software maintenance and troubleshooting; campus official representative for ICPSR (Inter-University Consortium for Political and Social Research; administrator for LibGuides, Turnitin and WRDS services.



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  • LITA Member: $45
  • Non-Member: $105
  • Group: $196

Adobe Connect login info will be sent to registrants the just prior to the start date.

How to Register

Sold Out!

To be placed on the wait list send an email to

Register Online - page arranged by session date (login required)


Mail or fax form to ALA Registration

OR call 1-800-545-2433 and press 5

OR email

Tech Requirements

Live, synchronous lectures will require attendee participation via internet audio. Attendees will need a wired, high-speed internet connection, and a headset or speakers.  It is recommended that attendees use headsets connected to their computers (VOIP) during an Adobe Connect session. All attendees are muted and should use the built in chat function to communicate with presenters.  The use of computer speakers with a mic is not recommended, as it may cause echo. The recommended browser is Mozilla Foxfire although other browsers should work adequately for attending.


For questions about registration, contact ALA Registration:  call 1-800-545-2433 and press 5 or email

For all other questions or comments related to the course, contact LITA at (312) 280-4268 or Mark Beatty,