As part of the Association’s strategic initiatives, LITA leverages its members’ expertise to demonstrate the value of new and existing technologies within ALA and beyond. In particular, LITA creates online education platforms and content that will be used by LITA, ALA, other membership organizations, and individuals. LITA's strongest content asset is the programs organized and presented by the membership; yet the benefit of these programs only reaches those who are physically present in the room at conference. In order to leverage the programs offered by LITA, create added value for the membership, and subsidize the financial health of the organization, a platform and organizational structure will be proposed that will support the content capture and streaming of LITA programs.
To summarize the task force needs to determine:
- Organizational support for content capture and streaming that addresses who does the work and how the equipment is handled.
- A platform for how the information is hosted.
- A process within LITA for determining what content is captured.
- How the content is accessed and monetized for different audiences or user groups.
- ROI for cost of initial investment in equipment, the basic cost of the infrastructure to run the service defining what it means to be cost-neutral and revenue-generating.
The platform and organizational structure will address the following:
- Determine what hardware/software is needed for capturing and streaming different types of programs, including how many of each configuration will be required to meet the goals of the program
- Equipment shipping to location and return to LITA headquarters
- Setup/record/take down equipment for each session – streaming rig, capture only professional setup, budget streaming option
- Troubleshooting issues with equipment/recording
- Training people to use each piece of equipment
- Gather the record for posting later online sessions
- Edit/post the sessions online
- Speaker waiver forms signed and verified before the session is posted online
- Schedule each of the sessions and determine which sessions gets which piece of equipment, i.e. streaming rig vs. capture only professional setup vs. budget steaming
- Handle multiple sessions in the same day at remote sites (e.g. ALA Annual – need to deal with two sites including LITA hotel and the Convention Center)
- Determine where the video will be posted and how access can be limited to members only as well as allowing to charge non-members to view the content.
- Create a bumper to go before and after each recorded session. Determine whether the process can be automated with little or no personal intervention and whether the LITA log can appear on the recording in the corner.
- Identify who will be responsible for updating/maintaining the video port including who handles the visual display and who handles the infrastructure.
- Determine the relationship between Ustream channel for live content vs. archived events.
- Identify how cloud services can be utilized for content delivery (e.g. Amazon CloudFront). Determine whether ALA has any media delivery infrastructure.
- Determine where accessibility features (e.g., closed captioning) can be provided for posted content?
- Determine who will maintain the program (i.e., recording sessions, training, scheduling, etc.) once beta testing is done.
Identify who is responsible for publicizing the live streaming event before and during the event.
- Address copyright concerns including how to manage the combination of waiver (LITA can use this)/license (Creative Commons?)/Copyright (creator owns?). Make it clear on both the waiver forms and in the video itself.
- Identify what content will be streamed live (full video + slides) vs. recorded and posted (video + slides, audio + slides).
- Identify what content is free vs. members only vs. additional charge even for members. Identify who will decide what category a particular piece of content falls into, and who will assess categories on an ongoing basis.
- Identify how the content can be monetized. Can it be monetized for non-members (day pass, week pass, etc.). Can there be a category of “Premium” content that members could pay additional to access (for example, preconference content). Determine what this means logistically (PayPal?), but also as far as ALA is concerned.
- Identify potential ancillary programs and events, such as author/presenter chats.
- Identify desirable parameters for user interaction with content, such as commenting, excerpting, embedding, posting to social media, download and reuse, etc.