Business Reference 101

eLearning
BizRef 101 is for any librarian in-training who wants to gain confidence and knowledge around BizRef topics such as company and industry research, consumer and market research, entrepreneurship topics and more.

BizRef 101 is for any librarian in-training who wants to gain confidence and knowledge around BizRef topics such as company and industry research, consumer and market research, entrepreneurship topics and more. This 3-week long, asynchronous course allows users to go at their own pace as they work their way through each section. In addition to interacting with other course participants and sharing BizRef "stumper" questions, students in this course will have access to a number of proprietary business research databases through trials set up specifically for them.

Students will be presented with resources guides specific to company research, industry research, small business and entrepreneurship, basic living and stock market research, consumer research, international business research, business statistics and more.

After participating in this eCourse, you will:

  • Be familiar with basic company, industry, and other business-research related sources
  • Build upon existing reference skills in order to confidently incorporate strategies for successful business reference outcomes.
  • Gain practical experience using proprietary business databases.

Celia Ross has been teaching Business Reference 101 to sold-out crowds for RUSA since 2006. She has gained business research experience in a number of settings including a venture capital firm, a global consulting firm and in public and academic libraries. She is currently a Senior Associate Librarian at the University of Michigan's Ross School of Business. She is a past chair of RUSA's Business Reference & Services Section (BRASS) and the recipient of the 2014 Excellence in Business Librarianship award.

An updated version of her award-winning book, Making Sense of Business Reference, was published in September 2019 https://www.alastore.ala.org/content/making-sense-business-reference-guide-librarians-and-research-professionals-second-edition


How to Register
  • Online
  • By Email: download, complete and email form (PDF format) to registration@ala.org
  • By Mail: download, complete and mail form (PDF Format) to American Library Association, ATTN: MACS/Online CE Registration, 225 N. Michigan Ave. Suite 1300, Chicago, IL 60601

Tech Requirements

ALA uses Moodle for all online educational courses. It is hosted at http://ecourses.ala.org Learn more about Moodle at www.moodle.org.

All content for this course will be provided by the instructor. No textbook required.

The Moodle login instructions will be sent the Friday before the start date. The course site will remain open one week after the end date for students to complete any assignments and submit the course evaluation survey.


Credits

Continuing Education Credit - A certificate of completion will be sent to each participant upon successful completion of a course.

Although this course is not CEU-certified, many licensing boards will accept it for credit. Requirements vary by state and school district regarding certification and continuing education credits. The decision to grant CEU credits remains entirely up to your state or school district. If you are in need of credits, check with your state and/or school district before enrolling to determine eligibility. Some states will review your certificate of completion and course description to determine eligibility.

Presented By:

Event tags:
Programs & Services
Reference
eLearning
October 21 - November 11, 2024
All day
RUSA members: $130 | ALA members: $175 | Non-ALA members: $210 | Student/Retired Members: $100
Upcoming Events
18
Feb
eLearning
Forum

Join this e-Forum to discuss your successes, your not-so-successful endeavors, and to learn how to incorporate project management solutions to best fit your needs through all the stages of a project. Both those

18
Feb
eLearning

A presentation on using book kits in libraries to promote conversations about racial equity and inclusion with children and families.

18
Feb
eLearning

This study aims to investigate the alignment between a university (UW-Madison) library’s resources and the research outputs of the university’s scholars.

19
Feb
eLearning
Forum

Join this e-Forum to discuss your successes, your not-so-successful endeavors, and to learn how to incorporate project management solutions to best fit your needs through all the stages of a project. Both those

19
Feb
eLearning
Webinar

Learn to create engaging spaces for library patrons of all ages from real-life examples and outcomes.

25
Feb
eLearning

This webinar takes the US Army's Troop Leading Procedures and adapts them to a library setting, showing how they were successfully implemented in my institution's recent large weeding project.

26
Feb
eLearning

This 90 minute webinar will discuss the different paths to employement as a federal or military librarian.

26
Feb
eLearning

Move beyond “autism acceptance” and let your library become a place of autistic joy.

27
Feb
eLearning
Webinar

Learn best practices for cardholder registration that reduces barriers and increase access for all.

28
Feb
Celebration

Resources to share with your learners in recognition of Welcoming Schools National Day of Reading

28
Feb
eLearning

February 2025 Learning Live

01
Mar
31
Mar
Celebration

Resources to share with your learners in celebration of Women's History Month.

03
Mar
eLearning
Webinar

Learn how you can be a part of PLA’s renowned conference programming.

04
Mar
eLearning

Learn how to support your patrons who struggle with reading!

11
Mar
eLearning

This webinar will draw on both quantitative and qualitative data collected by the presenter from academic library staff and leaders over the last several years to identify barriers that both library staff and