If your heart starts to palpitate at the thought of writing a marketing plan, this on-demand webinar will help ease the pain. You’ll learn which steps in a marketing plan are critical to success and get to know the difference between marketing, promotion, publicity, outreach, and public relations so that you can clearly communicate your goals. Find out how to combine market research, a target audience, customized messages, and strategic outreach into a knockout plan, all while incorporating your library’s special brand and importance to the community.
Marketing for Librarians explores how a well-developed marketing plan drives the creation of promotional plans, allowing librarians to better serve their patrons, community, and professional colleagues. The following principles of sound marketing plans to be discussed include: developing mission and vision statements; creating survey methods; implementing your project plan; and increasing staff support. This systematic method results in a growth in your patron base and your usage statistics will explode.
This course teaches participants that marketing and promotions can help us better serve our patrons in the 21st century, and improve awareness and regard for our profession.
This course is not currently being offered as part of this year’s course schedule; however, for groups who have 20 or more individuals interested in taking the course, we can offer it exclusively to your organization! The role of the young adult services librarian and the school librarian is constantly changing and evolving. Increasingly, young adult and school librarians are being called upon to serve both teens and tweens. How can librarians navigate the divide between these age groups and meet their differing needs?
Want to engage school-age kids through exciting STEAM programming in your library but don’t know where to start? Three recipients of the Strengthening Communities Through Libraries grant are ready to share tips and tricks for partnering with others, selecting materials, outreach to build participation, measuring outcomes, and documenting success. Many libraries struggle with STEAM programming; this webinar will give you the confidence to start tomorrow.
Is there a specific audience your organization is trying to reach? A partnership you’re hoping to form? A strategic goal you’re looking to fulfill? In this on-demand webinar, learn how libraries have used Outside the Lines: Libraries Reintroduced to achieve their organizational goals. Learn more about this global initiative while also gathering tips on how to set and communicate goals for your organization—internally and externally, build strong partnerships, and provide relevant and surprising experiences for your community that shift perceptions of libraries.
This webinar is designed to provide library staff with the tools and skills needed to be able to help library customers who do not speak English. From no-tech to high-tech, it will provide library staff with multiple resource options for when a "language barrier" situation arises at the reference desk, customer service desk, or on the phone. You will gain confidence in your ability to successfully work through a "language barrier" situation and help the customer get to yes!
The first webinar in the Public Libraries: Partners in Workforce Development series introduces and showcases national workforce partners and local collaborative program examples. Panelists will answer the WHO, WHAT, WHEN, WHERE, WHY, and, most importantly, HOW to collaborate to improve library services and visibility—no matter your starting point—as well as enhance patron and community impacts. Hear from the director of the National Association of State Workforce Agencies and better understand their network and resources. Learn about local workforce ecosystems from the Urban Institute.
“Passing the Community Engagement Baton: A Conversation with ALA President Molly Raphael and ALA President-elect Maureen Sullivan,” hosted by ALA 2013-2014 ALA President Barbara Stripling, features an unprecedented conversation among ALA leadership, focusing on the transition of presidential initiatives and a continued focus on civic engagement. It takes place on Friday, June 8 at 11:30 a.m. Central time.
Prosper (Tex.) Community Library may be small, but it’s definitely mighty. It shares space with a middle school—limiting its hours, but not lessening the quality of its programs or collection. Hear how the library director got creative and led positive change for the library and its growing community (three families a day move here!). Learn about the challenges and obstacles like story times off site, as well as the wins, like quality programs on a limited budget, community partnerships, and creative publicizing. This little library has plenty of big ideas to share! — PREVIEW AVAILABLE