Marketing & Public Relations

On-DemandWebinarFree!
This on-demand webinar presents the problem we are faced with solving along with steps to solve it. Using labor market data and skills insight from dozens of countries, presenters identify ten jobs that are well positioned to continue to grow in the future. Hear about time-limited resources to integrate into the library’s programming and communications, such as free learning paths and LinkedIn Learning classes, GitHub Learning Lab tools, and low-cost Microsoft Certifications.
On-DemandWebinar
ALL | AASL Learning Library is a repository of webcasts, podcasts, and resources from AASL professional development events. ALL also contains read-only versions of AASL’s print journal, Knowledge Quest, which is available for view before the issue mails. 
LiveWebinar
This webinar will offer best practices and tools to ensure that your library’s marketing is accessible, inclusive and effective for all members of your community. It will review free accessibility tools for designing print and online marketing materials, as well as methods for a more inclusive approach to outreach. Participants will learn concrete steps to improve their existing marketing practices and will discover new methods. The content is relevant to all types of libraries that have marketing activities.
On-DemandWebinarFree!
Discover the power of Census data to help your community's entrepreneurs plan and grow their businesses. In addition to demographic data, the U.S. Census Bureau collects information about American businesses, providing opportunities to use data to build business plans, compare industries and locations, investigate workforce characteristics, research local labor market indicators, and assess the economic health of your community.
LiveWebinar
What's in your User Experience (UX) Toolkit? Appropriate for individuals in a variety of roles, this webinar will cover essential, low-cost and low-barriers techniques and tools that are foundational to improving user experience in library services and spaces, and collaboratively developing user-centered solutions. Whether you're new to UX, or a seasoned veteran in this area, you'll discover something new to ponder!
Self-PacedeCourseAttendance Cert.
This four-week eCourse equips you with a step-by-step action plan that can help you effectively take your business connections to the next level through embedded networking and tailored library services.
On-DemandWebinar
Online maps, budget apps, open data portals, even your library's website: in small towns and large cities alike, civic technology improves the relationship between people and their government. Civic technologist volunteers and government tech personnel are now bringing the innovations of Silicon Valley to bear on the challenges and day-to-day matters of Main Street. Libraries, as respected community institutions, should represent the needs of their patrons when governments plan community technology initiatives.
On-DemandWebinar
In an effort to respond to the needs of an increasingly diverse community, the Cedar Rapids (Iowa) Public Library conducted its first diversity audit. Library staff took a serious look at the diverse needs of the community and created an audit catered to those needs. This session discusses the process and results of an audit of the young adult materials, lessons learned, exciting trends, and great additions to your collection.
On-DemandWebinarFree!
Libraries were central to helping people be counted in the 2020 Census. Now, learn how to make the data count for your library and community. This on-demand webinar introduces you to the important role that public libraries can play in assisting individuals, groups, and organizations with finding, accessing, and using census data for planning and decision making. Resources and tools for searching basic census sources are covered.
LiveWebinar
Learn marketing principles and standards of design to apply in library programs and services