Marketing & Public Relations

This on-demand webinar presents the problem we are faced with solving along with steps to solve it. Using labor market data and skills insight from dozens of countries, presenters identify ten jobs that are well positioned to continue to grow in the future. Hear about time-limited resources to integrate into the library’s programming and communications, such as free learning paths and LinkedIn Learning classes, GitHub Learning Lab tools, and low-cost Microsoft Certifications.
Benchmark: Library Metrics and Trends features interactive data visualizations that allow libraries to easily explore peer comparisons across a wide range of metrics related to library programs, services, and operations. Learn how Benchmark can support your library in everyday decision-making. Get a behind-the-scenes look at Benchmark’s interactive and user-friendly data dashboards and reporting tools for public library subscribers. These feature data from PLA annual surveys, the IMLS Public Libraries Survey, and the Census Bureau’s American Community Survey.
This webinar will offer best practices and tools to ensure that your library’s marketing is accessible, inclusive and effective for all members of your community. It will review free accessibility tools for designing print and online marketing materials, as well as methods for a more inclusive approach to outreach. Participants will learn concrete steps to improve their existing marketing practices and will discover new methods. The content is relevant to all types of libraries that have marketing activities.
What are the unique needs and opportunities for youth in the current workforce landscape and how can libraries help? The COVID-19 pandemic has greatly impacted the workforce readiness track and educational path for today’s young adults. In the past, many young people have pursued part-time employment and the development of skills and interests in anticipation of college or career readiness.
Nearly one in three US workers lack foundational digital skills—with 13% having no digital skills and 18% with very limited skills, according to the National Skills Coalition’s New Landscape of Digital Literacy report released in May 2020. Digital divides have persisted for decades, but COVID threw it into stark, unavoidable relief. By some accounts, the pandemic accelerated ten years of planned technological change in workplaces in less than a year.
Discover the power of Census data to help your community's entrepreneurs plan and grow their businesses. In addition to demographic data, the U.S. Census Bureau collects information about American businesses, providing opportunities to use data to build business plans, compare industries and locations, investigate workforce characteristics, research local labor market indicators, and assess the economic health of your community.
LiveWebinarAttendance Cert.
Creating a social media post, a flyer, or poster is now easier than ever with Canva, but what if you're not sure where to start? In this workshop, you will learn the basic skills in formatting your designs in Canva. Learn skills and principles that will help you develop a design eye and translate your thoughts and ideas to designs. As a bonus, you will learn how to use stock photography and other tools to expand your resources. This workshop will detail step-by-step instructions with practical application and live demonstrations throughout.
Libraries were central to helping people be counted in the 2020 Census. Now, learn how to make the data count for your library and community. This on-demand webinar introduces you to the important role that public libraries can play in assisting individuals, groups, and organizations with finding, accessing, and using census data for planning and decision making. Resources and tools for searching basic census sources are covered.
How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.