Marketing & Public Relations

On-DemandWebinarFree!
This on-demand webinar presents the problem we are faced with solving along with steps to solve it. Using labor market data and skills insight from dozens of countries, presenters identify ten jobs that are well positioned to continue to grow in the future. Hear about time-limited resources to integrate into the library’s programming and communications, such as free learning paths and LinkedIn Learning classes, GitHub Learning Lab tools, and low-cost Microsoft Certifications.
On-DemandWebinar
ALL | AASL Learning Library is a repository of webcasts, podcasts, and resources from AASL professional development events. ALL also contains read-only versions of AASL’s print journal, Knowledge Quest, which is available for view before the issue mails. 
LiveWebinar
This webinar will offer best practices and tools to ensure that your library’s marketing is accessible, inclusive and effective for all members of your community. It will review free accessibility tools for designing print and online marketing materials, as well as methods for a more inclusive approach to outreach. Participants will learn concrete steps to improve their existing marketing practices and will discover new methods. The content is relevant to all types of libraries that have marketing activities.
On-DemandWebinarFree!
What are the unique needs and opportunities for youth in the current workforce landscape and how can libraries help? The COVID-19 pandemic has greatly impacted the workforce readiness track and educational path for today’s young adults. In the past, many young people have pursued part-time employment and the development of skills and interests in anticipation of college or career readiness.
On-DemandWebinarFree!
Nearly one in three US workers lack foundational digital skills—with 13% having no digital skills and 18% with very limited skills, according to the National Skills Coalition’s New Landscape of Digital Literacy report released in May 2020. Digital divides have persisted for decades, but COVID threw it into stark, unavoidable relief. By some accounts, the pandemic accelerated ten years of planned technological change in workplaces in less than a year.
On-DemandWebinarFree!
Discover the power of Census data to help your community's entrepreneurs plan and grow their businesses. In addition to demographic data, the U.S. Census Bureau collects information about American businesses, providing opportunities to use data to build business plans, compare industries and locations, investigate workforce characteristics, research local labor market indicators, and assess the economic health of your community.
LiveWebinar
What's in your User Experience (UX) Toolkit? Appropriate for individuals in a variety of roles, this webinar will cover essential, low-cost and low-barriers techniques and tools that are foundational to improving user experience in library services and spaces, and collaboratively developing user-centered solutions. Whether you're new to UX, or a seasoned veteran in this area, you'll discover something new to ponder!
Self-PacedeCourseAttendance Cert.
This four-week eCourse equips you with a step-by-step action plan that can help you effectively take your business connections to the next level through embedded networking and tailored library services.
LiveWebinarAttendance Cert.
Creating a social media post, a flyer, or poster is now easier than ever with Canva, but what if you're not sure where to start? In this workshop, you will learn the basic skills in formatting your designs in Canva. Learn skills and principles that will help you develop a design eye and translate your thoughts and ideas to designs. As a bonus, you will learn how to use stock photography and other tools to expand your resources. This workshop will detail step-by-step instructions with practical application and live demonstrations throughout.
On-DemandWebinar
Online maps, budget apps, open data portals, even your library's website: in small towns and large cities alike, civic technology improves the relationship between people and their government. Civic technologist volunteers and government tech personnel are now bringing the innovations of Silicon Valley to bear on the challenges and day-to-day matters of Main Street. Libraries, as respected community institutions, should represent the needs of their patrons when governments plan community technology initiatives.