Developing Your Storytelling Skills for Library Assessment

Wednesday, 4/7/2021
  • 2:00 PM-3:00 PM (Eastern)
  • 1:00 PM-2:00 PM (Central)
  • 12:00 PM-1:00 PM (Mountain)
  • 11:00 AM-12:00 PM (Pacific)

Though the art of storytelling may seem like something innate, it should be more considered a skill. Like any skill, your storytelling ability can be fostered and grown. In fact, storytelling can be one of the most important tools when sharing the information about your library. If you think about your library assessment, you might often begin drowning in research jargon, numbers, and methodology. When we focus on the little pieces or individual data points, we lose the context frame that resonates with our users. Likewise, the ability to clearly share your story is a cornerstone of marketing and advocating for your library.

This webinar will teach the foundations of storytelling for library assessment, user experience, and marketing. It will share the secrets to effectively shine in the mind of your users, including promoting the user as the protagonist of their own story. You will learn storytelling principles to create a more engaging and user-centered experiences. Crafting stories can invoke empathy and connect to your users while keeping the message consistent and strategic. In times where users are bombarded by information daily, the ability to keep to a constant message and appeal to all users becomes an imperative skill for libraries of all types.

During the webinar, we will explore proven marketing techniques used by some of the top consultants in the field, including Sarah Weise and Ann K. Emery. Participants will come away with a storyline checklist in order to keep their narratives strategic and consistent across platforms. 

Learning Outcomes

At the end of this webinar, attendees will be able to:

  • Define the right steps to a proper storyline
  • Clarify the message required and the audience desired
  • Define the role of empathizing with the user
  • Evaluate and choose a signature story 

Who Should Attend

Webinar is geared towards librarians in marketing, user experience, and administration. Those who control the narrative of the organization need to develop the skills of the good storyteller.


Manda Sexton is the Assessment and User Experience Librarian for Kennesaw State University and co-author of “Tracking and Recording Progress Toward Strategic Goals” in Leading Change in Academic Libraries. She specializes in strategic tracking, adult learning, and methods of alleviating library anxiety. A strong believer in the power of a good story, Manda regularly creates tools of expressing library assessment and value to its users with multiple audiences in mind. Manda enjoys a good streaming binge and can often be found outside getting lost in the woods.




(single webinar)

Participant ($USD)
Core Member (individual) 43
Non-member (individual) 59
Groups (Includes a link to share with your group for safe social distancing viewing) 129

Can’t attend the live event? No problem! Register and you will receive a link to the recorded session for later viewing at your convenience.

All webinars are recorded and the one-time fee includes unlimited access to the webinar recording. All registered attendees will receive the link to the recorded session so if you are unable to attend the webinar at the time it is presented, you will have the opportunity to listen to the recording at your convenience.

All registered attendees will receive the link to the recorded session so if you are unable to attend the webinar at the time it is presented, you will have the opportunity to listen to the recording at your convenience.

How to Register

Complete the individual webinar online registration form. Sessions are listed by date and you must log in.


Contact us to register:

Call 1-800-545-2433 and press 1 to reach our customer service representatives or

Register by mail for the session you would like to attend. (If you receive an error message after clicking the "register by mail" link, right-click the link and save the form to your computer.)

Core Code of Conduct

Please review the Statement of Conduct before registering.

Tech Requirements

Computer with Internet access (high-speed connection is best) and media player software. Headphones recommended.

Core webinars are presented through GoToWebinar. Check to see if your system supports GoToWebinar.

Test your connection or audio.




For questions about registration, contact ALA Registration by calling 1-800-545-2433 and press 5 or email

For all other questions or comments related to Core webinars, please contact Core CE staff at