Gregg Dodd, Director of Marketing and Communications, Columbus Metropolitan Library
Christine Feldmann, Director of Marketing and Communications, Anne Arundel County Public Library
Meghan McCorkell, Director of Marketing and Communications, Enoch Pratt Free Library
What do COVID-19, a violent crime and a cybersecurity breach have in common? They will all result in a likely impact on people, property and your library’s reputation. As your library faces one or more of these crisis scenarios, how can you and your organization survive and emerge stronger? Public libraries are faced with unique challenges in a 24-hour news cycle world. While the corporate sector has extensive business continuity plans in place, far fewer libraries have up-to-date crisis communication strategies and plans developed in order to protect their brand in a sudden emergency.
At its heart, crisis planning doesn’t actually mean preparing for the worst—it means preparing to avoid risk and maximize opportunity. As crisis situations impact all areas of an organization, this pre-conference workshop benefits people in every role—from library leaders and communicators to emerging professionals from all backgrounds. During this interactive program, you’ll learn how to plan for and help your peers, partners and stakeholders weather a crisis and emerge stronger. You’ll walk away from the workshop with an actionable crisis communication plan outline.
Division Member: $119.00 advanced | $119.00 standard | $169.00 onsite
ALA Member: $149.00 advanced | $149.00 standard | $199.00 onsite
Non-member: $199.00 advance | $199.00 standard | $249.00 onsite
Other Member: $149.00 advance | $149.00 standard | $199.00 onsite