The John Cotton Dana Award honors outstanding effective strategic communication campaigns that show results, no matter what size or type of library.
In recognition of their achievement, John Cotton Dana award winners receive a $10,000 cash development grant from the H.W. Wilson Foundation. Winners also have the opportunity to show their successful compaign to other libraries and serve as role models for libraries nationwide. This award is given out on an annual basis.
Strategic library communication campaigns may be submitted by any library, Friends group, consulting agency, or service provider. The only exclusions are institutions represented by John Cotton Dana Award Committee members, John Cotton Dana Award Committee members from the previous year, organizational units of the American Library Association, EBSCO Publishing, and the H.W. Wilson Foundation.