Recognizes the very best public relations materials produced by libraries in the past year.
About
Year Began: 2014
The annual PR Xchange Awards Competition recognizes the very best public relations materials produced by libraries in the past year. Entries are evaluated on content, originality, and design by a team of experts in public relations, graphic design, communications, and marketing, who select the winner(s) in each category. Unlike the annual John Cotton Dana Library Public Relations Awards, this competition evaluates the singular promotional items a library produces, not the entire campaign.
Materials are judged on the quality of content, originality, design, and format. Judges will consider criteria such as the creativity of the approach, audience appeal, presentation of information in a clear and informative way, attractive appearance, appropriateness of design/graphics/photos and uniqueness of format.
Original materials (such as brochures, newsletters, posters, bookmarks) may be submitted in electronic formats. Please submit singular promotional items, not your library’s marketing campaign. Library Marketing Campaigns may contain many promotional items. The PR Xchange Awards is a contest that evaluates one singular promotional item.
If you have questions about whether a particular item can be submitted to the competition, please email us at questions@prxchange-awards.org.
We accept both print and electronic (born-digital) submissions. For materials that are born digital, please submit your materials as PDF or JPG. For printed promotional materials, please scan and send as a digital file.
Entries for the PR Xchange Competition must be submitted no later than March15 each year.
Electronic submissions are the only type of material we accept.
Please upload a file (or include the URL) at the end of the online application process.
Please limit your proposals to a total of 5 entries per library. Please submit single promotional items, not your library’s marketing campaign. Library campaigns may contain many promotional items. However, the PR Xchange Awards Competition is a contest that evaluates one singular promotional item.
Notification
Winners are notified in early May. They will be asked to submit 50-75 copies of each winning entry for display and distribution during the PR Xchange event at that year's ALA Annual Conference.
The notification will include the address to which the copies should be sent and directions for preparing the mailings. Winners will also have their winning materials displayed and they will be invited to present their work at the PR Xchange event.
Winners will also receive their award certificates at the PR Xchange Awards ceremony held during the ALA Annual Conference. We encourage winners (or another library representative) to attend this event to accept their award.
