Awarded for “Rebranding the Edmonton Public Library,” a masterful blending of the work of professional designers and library staff that let each do what they...
Awarded for “Find Yourself Here” rebranding campaign, a unique, informative and fun way to position the library as an information source and inviting destination. Beginning with...
Awarded for “Try Poetry” – a year of building community through the borderless conversation of poetry. The program developed a long partnership with the public...
Built a “library of the future” responding to a voter approved funding increase. A new customer service philosophy and branding increased population awareness and use...
Awarded for its hugely successful campaign surrounding its acquisition of the Grateful Dead archives. In addition to coverage in many national newspapers and magazines from...
A library advocacy campaign that motivated and mobilized staff from 240 New Jersey libraries to identify messages and cultivate customer stories. These stories were used...
A library- and community-sponsored Battle of the Bands competition. Rockus Maximus truly maximized social media (making great use of YouTube, MySpace, Vimeo and Vizio online polling)...
A low-cost effort using the tag line “What’s your excuse?” The library began a multifaceted overdue fine amnesty program to help library patrons cope with the...
A fundraiser which raised more than $1 million to construct their first branch library through 22 separate creative public relations campaigns. With only a staff...
With 89,000 local workers unemployed, the library system reacted by creating the “Look to Your Library…Especially Now” campaign, designing an extensive outreach program guiding residents...
for “Space: Dare to Dream,” a dynamic interactive exhibit that was also an innovative approach to marketing traditional summer reading programs. The program made exemplary...
for “One Book, One City: Tackling Poverty Through the Arts.” This multi-faceted “one book” campaign, featuring the book Looking for X by Deborah Ellis, championed...
for creating a unique campaign that promoted the library to school age children from kindergarten to grade seven. The highlight of the promotion was the...
for “UCSB Reads for Earth Day 2007.” The UCSB library led a campus-wide initiative to read, discuss, and even recycle (for other readers) the book...
2008 - Winner(s)
Next Deadline
Eligibility
All kinds of libraries are eligible.
Criteria
Entries should showcase a strategic communications campaign from the past year, such as rebranding, promoting archives, awareness initiatives, community partnerships, or special events. Winning campaigns typically highlight innovation, marketing creativity, and the use of new technologies while clearly outlining goals and measurable outcomes. Up to eight winners from libraries with a wide range of budgets, both large and small, will be selected and honored at the ALA’s Annual Conference in June 2026.
