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Children and Libraries: The Journal of the Association for Library Service to Children (ALSC) is read by librarians who work with children, birth to age fourteen, in public and school libraries. These librarians are responsible for purchasing print and nonprint library materials including books, recordings, and CD-ROMs; introducing youth to technology such as the Internet that provides access to information; planning programming and services for young patrons and their families and caregivers; and selecting furnishings and equipment.
Published three times per year, Children and Libraries provides continuing education, research, and best practice information; features pieces by and about authors and illustrators of children’s literature; and spotlights the news and activities of ALSC.
Children and Libraries is a perquisite of ALSC membership (more than 4,000 members) and also is available to paid subscribers (more than 285). CAL has a significant "pass along" value as many readers circulate the journal throughout their library, system, or organization.
Children and Libraries Ad Rate Card [PDF - 274 KB] -- Includes advertising information for the ALSC Blog, ALSC Update, and ALSC Advantage.
Advertising sales office
Send all insertion orders, contracts, camera-ready artwork, and correspondence to:
Innovative Media Solutions
320 W. Chestnut St., PO Box 399
Oneida, IL 61467
phone: 309-483-6467; toll free: 877-878-3260
Dates for ad copy
|Winter 2022||October 14||November 4|
|Spring 2023||February 4||February 11|
|Summer 2023||April 15||May 6|
|Fall 2023||July 18||August 8|
Add 10% to quoted rates above for specific placements.
|Pages 1-9 (B&W)||$740||$690||$640|
|Pages 1-9 (4/C)||$1,475||$1,425||$1,375|
Cover positions include 4-Color process.
|Space||Width x Depth (in inches)|
|Full page||8.375 x 10.875|
|2/3 page (vertical)||4.875 x 9.875
|1/2 page (island)||4.925 x 7.375|
|1/2 page (horizontal)||7.375 x 4.925|
|1/3 page (vertical)||2.375 x 9.875|
|1/3 page (horizontal)||7.375 x 2.45|
|1/4 page island||4.875 x 4.925|
Trim size: 8.375" x 10.875"
Bleed: Add .125" to all sides. Bleeds not accepted on fractional ads.
Binding: Saddle-wire stitched
Materials: 2400-dpi, press-quality PDF files with all fonts embedded are required. Coupon advertisements must be specified on insertion order, including position of coupon on ad. More specs available from ad sales manager.
All accounts are payable within 30 days of the invoice. Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.
Agency commissions of 15% allowed.
Copy and contract regulations
All advertising is subject to publisher’s approval. Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.
Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed in writing.