Advertising in CAL

Information about advertising in "Children and Libraries," the journal of the Association for Library Service to Children

Reach your market...

Cover of CAL issue

Children and Libraries: The Journal of the Association for Library Service to Children (ALSC) is read by librarians who work with children, birth to age fourteen, in public and school libraries. These librarians are responsible for purchasing print and nonprint library materials including books, recordings, and CD-ROMs; introducing youth to technology such as the Internet that provides access to information; planning programming and services for young patrons and their families and caregivers; and selecting furnishings and equipment.

Published three times per year, Children and Libraries provides continuing education, research, and best practice information; features pieces by and about authors and illustrators of children’s literature; and spotlights the news and activities of ALSC.

Children and Libraries is a perquisite of ALSC membership (more than 4,000 members) and also is available to paid subscribers (more than 285). CAL has a significant "pass along" value as many readers circulate the journal throughout their library, system, or organization.

Children and Libraries Ad Rate Card [PDF - 821 KB] -- Includes advertising information for the ALSC Blog, ALSC Update, and ALSC Advantage.

Advertising Sales Office

Send all insertion orders, contracts, camera-ready artwork, and correspondence to:

Innovative Media Solutions
Bill Spilman
320 W. Chestnut St., PO Box 399
Oneida, IL 61467
phone: 309-483-6467; toll free: 877-878-3260
fax: 309-483-2371

Dates for Ad Copy

Issue Closing Materials Due
Fall 2024 July 18 August 8
Winter 2024 October 14 November 4
Spring 2025 February 4 February 11
Summer 2025 April 15 May 6


Size 1x 2-3x 4x
Full page $675 $625 $575
2/3 page $575 $550 $525
1/2 page $500 $475 $450
1/3 page $435 $410 $385
1/4 page $370 $350 $330

Size 1x 2-3x 4x
Full page $1,400 $1,350 $1,300
2/3 page $1,300 $1,250 $1,200
1/2 page $1,235 $1,185 $1,135
1/3 page $1,170 $1,120 $1,070
1/4 page $1,100 $1,050 $1,000

Add 10% to quoted rates above for specific placements.

Premium Positions

1x 2-3x 4x
Pages 1-9 (B&W) $740 $690 $640
Pages 1-9 (4/C) $1,475 $1,425 $1,375
Cover 2 $1,575 $1,525 $1,475
Cover 3 $1,545 $1,495 $1,445
Cover 4 $1,610 $1,560 $1,510

Cover positions include 4-Color process.

Mechanical Specifications

Space Width x Depth (in inches)
Full page 8.375 x 10.875
2/3 page (vertical)

4.875 x 9.875

1/2 page (island) 4.925 x 7.375
1/2 page (horizontal) 7.375 x 4.925
1/3 page (vertical) 2.375 x 9.875
1/3 page (horizontal) 7.375 x 2.45
1/4 page island 4.875 x 4.925

Trim size: 8.375" x 10.875"
Bleed: Add .125" to all sides. Bleeds not accepted on fractional ads.
Printing: Offset
Binding: Saddle-wire stitched

Materials: 2400-dpi, press-quality PDF files with all fonts embedded are required. Coupon advertisements must be specified on insertion order, including position of coupon on ad. More specs available from ad sales manager.


All accounts are payable within 30 days of the invoice. Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.

Agency commissions of 15% allowed.

Copy and Contract Regulations

All advertising is subject to publisher’s approval. Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.

Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed in writing.

Back to Children and Libraries main page