Creating a Strategic Library Communication Plan to Convey the Library's Value and Values

Wednesday, 9/16/2020
  • 2:00 PM-3:00 PM (Eastern)
  • 1:00 PM-2:00 PM (Central)
  • 12:00 PM-1:00 PM (Mountain)
  • 11:00 AM-12:00 PM (Pacific)
ALA and ALCTS are committed to supporting our members, staff, and all librarians and library workers during these uncertain times. We will continue to offer online learning opportunities, and will do our best to accommodate the remote needs of our attendees. We will also continue to offer group registration, providing individual logins for each group member registered for ALCTS webinars. Please contact ALCTS with any questions or concerns.

A coordinated and strategic plan for communication and outreach strengthens your library’s value by creating a common experience and understanding by your library community, including users, boards, administrators, and donors as well as search engines and social media networks. This plan keeps the library focused on objectives from the strategic plan and not straying beyond the plan, which could otherwise drain resources from what is trying to be achieved. This webinar outlines the purpose and development of a library’s values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture.

Learning Outcomes

In this webinar, attendees will learn:

  • How to create a mission statement, vision statement, values statement, strategic plan, and, ultimately, a communication plan;
  • How to embed these statements and plans in the organizational culture;
  • How to apply specific tools and templates to create a communication plan for your library; and
  • How to keep a communication plan an actively used resource in your library.

Who Should Attend

Library managers and leaders


Doralyn Rossmann is Associate Professor and Head of Digital Library Initiatives at Montana State University (MSU) in Bozeman, Montana. She holds an MSLS from UNC-Chapel Hill and an MPA from MSU. Her research includes public budgeting, social media practices, and organizational structures and communication. This presentation builds on her series of articles in Library Leadership & Management.







Participant ($USD)
ALCTS Member (individual) 43
Nonmember (individual)       59
Groups. Applies to group of people that will watch the webinar together from one access point.     129

All webinars are recorded and the one-time fee includes unlimited access to the webinar recording. All registered attendees will receive the link to the recorded session so if you are unable to attend the webinar at the time it is presented, you will have the opportunity to listen to the recording at your convenience.

How to Register

Complete the individual webinar online registration form. Sessions are listed by date and you must log in.


Contact us to register:

Call 1-800-545-2433 and press 5 to reach our customer service representatives or

Register by mail for the session you would like to attend. (If you receive an error message after clicking the "register by mail" link, right-click the link and save the form to your computer.)

ALCTS Code of Conduct

Please review the ALCTS Statement of Conduct before registering.

Tech Requirements

Computer with Internet access (high-speed connection is best) and media player software. Headphones recommended.

ALCTS webinars are presented through GoToWebinar. Check to see if your system supports GoToWebinar.

Test your connection or audio.




For questions about registration, contact ALA Registration by calling 1-800-545-2433 and press 5 or email

For all other questions or comments related to the webinars, please contact