From Behind the Scenes to Front and Center: Social Media for Technical Services and Collection Development Librarians

Tuesday, 11/15/2016 - Wednesday, 11/16/2016

As librarians, we are well aware that social media can be a valuable tool for promoting collections and connecting with our patrons. Yet when much of the current literature is focused on how libraries can use social media for event promotion, reference, and/or readers’ advisory, where are Technical Services staff to look for tips on how to effectively use social media for highlighting their work and the hidden gems that reside in their library's collections? Please join us as we discuss polices, procedures, and best practices for using social media to showcase library collections in an engaging way as well as the work that goes on behind the scenes to make these materials available for use.

Learning Outcomes

  • Discover how to identify and decide on the best social media platforms to showcase your collections
  • Learn tips and tricks for creating successful social media posts
  • Understand the value of library branding on social media
  • Learn how to manage social media in a collaborative team environment
  • Share social media experiences and learn new ways of managing your social media platforms
  • Learn how to use statistics to quantify the use of social media to promote collections

Who Should Attend

Technical Services and Collections staff interested in using social media to promote collections and librarians interested in learning more about social media and library collections in general.


Andrea Tomlinson is the Technical Services Librarian at The Donald F. and Mildred Topp Othmer Library of Chemical History in Philadelphia, Pennsylvania. She holds an M.L.I.S from Drexel University and has been a librarian for over 20 years. Part of a team of librarians and archivists, she provides content for various social media platforms for the Othmer Library including the library’s blog Othmeralia

Victoria Orzechowski is a Librarian at The Donald F. and Mildred Topp Othmer Library of Chemical History in Philadelphia, PA. Her responsibilities include administration of the library’s Tumblr blog, Othmeralia, and Pinterest page. She earned her M.S.L.I.S. from Drexel University in 2013. She co-authored an article on Tumblr in collections outreach titled “Going Viral: Using Tumblr for Special Collections Advocacy and Outreach” in the Journal of Digital Media Management, 2016, vol. 4, no. 4.




How to Register

You must register your email address to subscribe to or access an electronic discussion list on ALA's Mailing List Service. Find instructions for subscribing online.

Once you have registered for one e-Forum, you do not need to register again, unless you choose to leave the list. Find instructions for unsubscribing.

Tech Requirements

Internet connection with email address. You can manage your subscription to this list following the online instructions.




Contact the e-Forum Coordinator at with questions or concerns.