ALCTS announces Open Forum at Midwinter in San Antonio
Contact: Charles Wilt
ALCTS
312-280-5030
cwilt@ala.org
For Immediate Release
January 10, 2006

ALCTS announces Open Forum at Midwinter in San Antonio

CHICAGO - The Association for Library Collections & Technical Services (ALCTS) invites everyone to attend the ALCTS Open Forum: A Conversation with Cathy De Rosa, Vice President, OCLC Marketing and Library Services. The forum will take place on Monday, January 23, beginning at 10:30 a.m. in Salon D of the Marriott Riverwalk.

De Rosa will discuss Perceptions of Libraries and Information Resources (www.oclc.org/reports/2005perceptions.htm). The recently released report is based on surveys of information users across six countries administered by Harris Interactive on behalf of OCLC. It is a follow-up to The 2003 OCLC Environmental Scan: Pattern Recognition, the award-winning report that describes issues and trends that are impacting and will impact OCLC and libraries. Brian Schottlaender, former ALCTS President and current ARL President, will facilitate the discussion. Schottlaender, as ALCTS President, presented De Rosa and her co-authors an ALCTS Presidential Citation in 2004 for Pattern Recognition.

Perceptions found that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries.

"We wanted to know more about people's information-seeking practices and preferences, how familiar people are with the wide variety of e-resources libraries provide for their users, and how libraries compare to other information resources, particularly Web-based resources,” said De Rosa. “One of the most important goals of the project was also to gain a better understanding of 'The Library' brand."

Perceptions of Libraries and Information Resources is available for download free of charge at www.oclc.org/reports/2005perceptions.htm. Print copies of the 286-page report are also available for purchase from the same site.

Don't miss this exciting event at the ALA Midwinter Meeting in San Antonio, sponsored by the Association for Library Collections & Technical Services (ALCTS).

ALCTS is a division of the American Library Association.

The Association for Library Collections & Technical Services (ALCTS) invites everyone to attend the ALCTS Open Forum: A Conversation with Cathy De Rosa, Vice President, OCLC Marketing and Library Services. The forum will take place on Monday, January 23, beginning at 10:30 a.m. in Salon D of the Marriott Riverwalk.