PR Forum

An annual program for library public relations and marketing professionals Coordinated by the ALA PR Assembly
Kathleen Imhoff, chair

June 2007 - "10 Cool Technologies That Can Impact the
Public Relations Plan @ your library®"



NEWHandout from Stephen Abram

[MS Word]

ALA Annual Conference, Washington, D.C.

Speaker Stephen Abram spoke before a crowd of nearly 350 people about YouTube, Blogs, Wikis, RSS, MySpace and more. Are these just sizzle or are they the steak? Are we ready to move beyond simple websites and e-mails? Has your library's PR plan been adapted to the Library 2.0 world? Web 2.0 is coming fast and it's big. What are the skills and competencies that library PR folks will need?


Stephen Abram

  • Vice President, Innovation for SirsiDynix
  • Chief Strategist for the SirsiDynix Institute
  • President-Elect, Special Library Association
  • Past-President, Canadian Library Association


June 2006 - "Word of Mouth Marketing @ your library®"


ALA Annual Conference, New Orleans

"Word-of-mouth marketing @ your library®" from the experts -- what it is, why it works and how it can be used to engage every staff member, trustee, Friend, faculty member and student in spreading the library message.


Peggy Barber and Linda Wallace
Principals, Library Communication Strategies 

  • Handout [pdf file]:
    "Speak up: the power of
     word of mouth marketing"

Donna Dziedzic
Executive Director,
Naperville (Ill.) Public Library

Camila Alire
University Libraries, University of New Mexico
President, ACRL

  • Handout [pdf file]
    "Word of mouth marketing
     tips for academic libraries"

Tim Wadham of the Maricopa County Library District
Tim Wadham of the Maricopa County (Ariz.) Library District, winner of the 2006 Scholastic Library Publishing National Library Week Grant, is honored at the 2006 PR Forum

June 2005 - "Getting on the air and into print @ your library®"

ALA Annual Conference, Chicago

An expert panel of Chicago-area media and PR practitioners came together to offer tips and strategies for breaking through the information clutter and delivering library messages in new and creative ways, from editorial boards and op-eds, online press rooms, monitoring chat rooms, news groups and blogs, making the most out of radio and outreach to Spanish-language press. 

Moderated by Kathleen Imhoff, chair, ALA PR Assembly


Steve Huntley
Editor, Editorial Page, Chicago Sun-Times

Dave Baum
Host, WSCR-AM, Chicago
Principal, Dave Baum Media Training Group

Emily Frager
Vice President, Fleishman-Hillard

Raquel Powers
Account Manager, Public Relations,
San Jose Group

Larra Clark
Media Relations Manager, ALA

2005 PR Forum flyer

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PR Forum, public relations, marketing