Zoë Kravitz Public Service Announcements

Zoë Kravitz’s new video PSAs for the ALA promote how libraries transform lives and communities through education and lifelong learning!

Let your community know they can discover and experience new magical worlds at the library, like those found in the Fantastic Beasts movies and Harry Potter books. People can create their own worlds using library resources and technology, including eBooks, games and 3D printers. Libraries are also places where people can connect with others who have similar interests.   


Please feel free to post the video PSAs on websites, social media and more!

Versions of the two video files, with and without captioning, are available to download.

Read the press release announcing the PSAs.

Sample social media posts for the PSAs

Facebook: Wizarding news alert: Zoë Kravitz of @fantasticbeastsmovie loves libraries! ❤️ She’s starring in video PSAs to share how libraries uncover new magical worlds through books, resources and technology. You can watch both video PSAs here! http://bit.ly/libraries-magic

Twitter: Zoë Kravitz is a scary big fan of libraries! She taped video PSAs to shine a light on libraries and all they do to open up new enchanting worlds like those found in @FantasticBeasts. Check out the two videos! http://bit.ly/libraries-magic #LibrariesTransform #FantasticBeasts #HarryPotter

Instagram: If you’re looking for some magic this Halloween, @zoeisabellakravitz of @fantasticbeastsmovie has a tip: visit your library! In new video PSAs, Zoë shares how libraries can help you discover and experience new worlds through books, technology and other resources. Show your support of libraries by sharing the PSAs at http://bit.ly/libraries-magic. #LibrariesTransform #FantasticBeasts #WandsReady #HarryPotter

Zoë Kravitz makes her debut in a READ® poster

Read poster: Books bring life to libraries. READ. Zoe Kravitz as Leta LeStrange.Buy the new Zoë Kravitz READ® poster at the ALA Store.

Kravitz will play Leta Lestrange in “Fantastic Beasts: The Crimes of Grindelwald,” which arrives in theaters Nov. 16.  

Kravitz’s most recent credits include the groundbreaking HBO miniseries “Big Little Lies,” opposite Reese Witherspoon and Nicole Kidman. Directed by Jean Marc Vallee, the series won eight Emmy Awards and four Golden Globe Awards. She has also appeared in “The Road Within,” with Dev Patel; “Good Kill,” with Ethan Hawke and January Jones; “Rough Night,” alongside Scarlett Johansson and Kate McKinnon; the critically acclaimed film “Dope,” produced by Forest Whitaker and executive produced by Pharrell Williams; and “Gemini,” with Lola Kirke. 

Questions? Please email campaign@ala.org.


Because statements

Use these Harry Potter and superfans themed Because statements to promote the video PSAs or any related programming and resources at your library.

Because superfans are welcome here.


11 x 17 Poster
11 x 17 Poster with room for your logo
Single bookmark | 4-up

Instagram share
Twitter share
Facebook cover
Twitter cover



Because it’s 3 a.m. and you need to read “Harry Potter and the Cursed Child.”

Twitter share: Because it's 3 am and you need to read Harry Potter and the Cursed Child. Libraries Transform
(Click image to enlarge)

Harry Potter Alliance videos

Want to do more to engage young people in library advocacy efforts? This video series from ALA and The Harry Potter Alliance provides information for inexperienced grassroots advocates, covering everything from setting up in-person legislator meetings to the process of constructing a campaign. By breaking down oft-intimidating “inside the Beltway” language, Spark provides an accessible set of tools that can activate and motivate young advocates for the rest of their lives. The video series also includes information on writing press releases, staging social media campaigns, using library resources for research or holding events, and best practices for contacting elected officials.