Public Awareness Tools and Resources


Libraries Transform

Libraries Transform (logo)Libraries Transform is the American Library Association’s new, multi-year public awareness campaign. Its ultimate goal is to increase funding support for libraries and advance information policy issues in alignment with ALA advocacy goals. Visit for more information. The Libraries Transform Toolkit has posters, postcards, videos and tips for using the campaign. A login is required to access the toolkit, but signing up is quick and easy.

*The Campaign for America’s Libraries and the trademarked @your library® brand was retired in 2015 to make way for the Libraries Transform public awareness campaign.  Read about the history of the Campaign for America's Libraries.

Campaign for the World's Libraries

Campaign for the World's Libraries - Is a public education initiative for the international library community called the Campaign for the World's Libraries co-sponsored by the American Library Association and the International Federation of Library Associations and Institutions. Based on the U.S. program, The Campaign for the World's Libraries is designed to showcase public, school, academic, government and special libraries across the globe.

Targeted Campaigns

Libraries Transform Health Literacy Toolkit

Because libraries can help you keep your family halthy.The Libraries Transform campaign has partnered with the National Network of Libraries of Medicine on a toolkit to help library professionals raise awareness of how libraries provide trusted health information to their communities. The toolkit provides key messages, program ideas and downloadable marketing materials, including bookmarks and social media graphics, for libraries to use as they promote health literacy during Health Literacy Month (October) and throughout the year. Registration is required, but the tools are free. Learn more.



Libraries Transform Family Engagement Toolkit

Because parents and teens need a place to connect. Libraries Transform.The Libraries Transform public awareness campaign s partnered with the Public Library Association on a new toolkit designed to help libraries raise awareness of family engagement through libraries. This new resource can be used to supplement libraries’ marketing, fundraising, community relations and political advocacy work. The toolkit offers both strategy and tactics for family engagement advocates, including message points, customizable graphics, promotional ideas, and program examples from IDEABOOK: Libraries for Families, a family engagement publication released in 2017 by PLA and the Global Family Research Project. Registration is required, but the tools are free. Learn more.



Cover: The Small but Powerful Guide to Buildigng SUpport for your Rural Library. Small but Powerful Guide to Winning Big Support for Your Rural Library - This online toolkit will walk you through developing your message, communications strategies, and more.

Developed by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds in collaboration with the ALA Office for Diversity, Literacy and Outreach Services (ODLOS).




Public Awareness Tools

From awareness to Funding report coverThe American Library Association Office for Library Advocacy, the Public Library Association, and OCLC partnered to investigate current perceptions about and support for libraries among U.S. voters and how they may have shifted since 2008 when OCLC published From Awareness to Funding: A Study of Library Support in America, a national study of the awareness, attitudes, and underlying motivations among US voters for supporting library funding. This report includes key new findings from the 2018 survey and comparison with 2008 results, new details on super supporters and probable supporter voter segments, analysis of cultural shifts, and recommendations for next steps. Read and share your thoughts using the hashtag #awareness2funding or by joining the Awareness to Funding - 2018 Facebook Group.

Media Relations Handbook for Libraries



Stay in touch

Libraries Transform is ALA's multi-year national public awareness campaign highlighting the transformative nature of our nation’s libraries. Sign up to receive free access to digital and print materials, ideas for implementing the campaign, and the Libraries Transform newsletter.