Library Campaign Training Institute: Advocacy Library Teaser

Using recent research as well as preparing public service return on investment calculations. How to map a community. Options for program development - examples used are the Recreation market and local elected officials.Connection between customer service and advocacy.Use of social media.Managing data.Using volunteer messengers.Create a campaign plan. Recruit volunteer leadership. Detail roles and responsibilities How to develop a campaign message using values and emotional branding. Integrating that message into campaign outreach. Public presentations. Using the media to advance the message Targeting through using enhanced voter files. Phone Banking/Direct Mail/Social Media/Email/Voter Tracking. Reaching out to Yes voters and getting them to the polls.