Library Campaign Training Institute: Advocacy Library Teaser

Using recent research as well as preparing public service return on investment calculations. How to map a community. Options for program development - examples used are the Recreation market and local elected officials.Connection between customer service and advocacy.Use of social media.Managing data.Using volunteer messengers.Create a campaign plan. Recruit volunteer leadership. Detail roles and responsibilities How to develop a campaign message using values and emotional branding. Integrating that message into campaign outreach. Public presentations. Using the media to advance the message Targeting through using enhanced voter files. Phone Banking/Direct Mail/Social Media/Email/Voter Tracking. Reaching out to Yes voters and getting them to the polls.

Library Campaign Training Institute

Developed and presented by Libby Post of Communication Services, the LCTI teaches attendees how to create, market, and implement an effective advocacy campaign for your library. This five-part webinar series aired in July and August of 2016. Links to the recorded sessions are available. Part 1: Building your Base; Part 2: The Best Defense is a Good Offense; Part 3: Message, Marketing, & Media; Part 4 + 5: Connecting with YES Voters + Get out the Vote.