Appendix: Bibliography

Bonk, Kathy, Henry Griggs, and Emily Tynes. The Jossey-Bass Guide to Strategic Communications

for Nonprofits: A Step-By-Step Guide to Working with the Media San Francisco: Jossey-Bass, 2008, 2nd edition.

http://www.worldcat.org/title/strategic-communications-for-nonprofits-a…



Caywood, Clarke L. The Handbook of Strategic Public Relations and Integrated Communications.

New York: McGraw Hill, 2012, 2nd edition.

http://www.worldcat.org/title/handbook-of-strategic-public-relations-an…

Crawford, Walt. First Have Something to Say: Writing for the Library Profession. Chicago: ALA, 2003.

http://www.worldcat.org/title/first-have-something-to-say-writing-for-t…

Cutlip, Center & Broom Effective Public Relations, Prentice Hall/Pearson Educational International N.J.: 2009, 10th edition.

http://www.worldcat.org/title/effective-public-relations/oclc/813850935…

Drucker, Peter F. Managing the Non-Profit Organization: Principles and Practices. New York:

Harper Collins, 2010, cop. 1990.

http://www.worldcat.org/title/managing-the-non-profit-organization-prac…

Flowers, Helen F. Public Relations for School Library Media Programs: 500 Ways to Influence

People and Win Friends for Your School Library Media Center. New York: Neal-Schuman, 1998.

http://www.worldcat.org/title/public-relations-for-school-library-media…

Gould, Mark, editor. The Library PR Handbook: High Impact Communications.Chicago: American Library Association, 2009.

http://www.alastore.ala.org/detail.aspx?ID=2718

Hernon, Peter, and Robert E. Dugan. An Action Plan for Outcomes Assessment in Your Library.

Chicago: ALA, 2002.

http://www.worldcat.org/title/action-plan-for-outcomes-assessment-in-yo…

Hernon, Peter, and John R. Whitman. Delivering Satisfaction and Service Quality: A Customer-

Based Approach for Libraries. Chicago: ALA, 2001.

Kanter, Beth; Delahaye Katie. Measuring the Networked Nonprofit: Using Data to Change the World. San Francisco, CA : Jossey-Bass, 2012.

http://www.worldcat.org/title/measuring-the-networked-nonprofit-using-d…

Karp, Rochelle, ed. Powerful Public Relations: A How-to Guide for Libraries. Chicago: ALA, 2002.

http://www.worldcat.org/title/powerful-public-relations-a-how-to-guide-…

Kurtz, Howard. Spin Cycle: How the White House and the Media Manipulate the News. New York:

Simon and Schuster, 1998.

http://www.worldcat.org/title/spin-cycle-how-the-white-house-and-the-me…

Laermer, Richard. Full Frontal: Getting People Talking about You, Your Business, or Your Product.

New York: Bloomberg Pr. 2003

http://www.worldcat.org/title/full-frontal-pr-getting-people-talking-ab…

Landis, Cliff. A social networking primer for librarians.(Tech set #7) New York : Neal-Schuman Publishers, 2010

http://www.worldcat.org/title/social-networking-primer-for-librarians/o…

Levinson, Jay Conrad. Guerilla Marketing, London: Piatkus, 2010, updated edition.

http://www.worldcat.org/title/guerrilla-marketing-easy-and-inexpensive-…

Marconi, Joe. Public Relations: The Complete Guide. Albuquerque, N.M.: Thompson Learning

South Western Educational Pub., 2005, 2nd edition.

http://www.worldcat.org/title/public-relations-the-complete-guide/oclc/…

Public Media Center. Strategies for Access to Public Service Advertising. San Francisco, Calif.: San

Francisco: San Francisco Media Publishers, n.d.

Reed, Sally Gardner. 101+ Great Ideas for Libraries and Friends. New York: Neal-Schuman, 2004.

http://www.worldcat.org/title/101-great-ideas-for-libraries-and-friends…

Reed, Sally Gardner. Even More Great Ideas for Libraries and Friends. New York: Neal-Schuman, 2008

http://www.worldcat.org/title/even-more-great-ideas-for-libraries-and-f…

Reed, Sally Gardner. Making the Case for Your Library: A How-To-Do-It Manual. New York: Neal-

Schuman, 2001.

http://www.worldcat.org/title/making-the-case-for-your-library-a-how-to…

Rogers, Curtis R. Social media, libraries, and Web 2.0 : how American libraries are using new tools for public relations to attract new users -- third survey. Columbia, S.C. : South Carolina State Library, 2010

http://www.worldcat.org/title/social-media-libraries-and-web-20-how-ame…

Ross, Catherine, and Patricia Dewdney. Communicating Professionally: A How-To-Do-It Manual for

Library Applications, 2d ed. New York: Neal-Schuman, 1998.

http://www.worldcat.org/title/communicating-professionally-a-how-to-do-…

Saasta, Timothy. How to Tell and Sell Your Story. Washington, D.C.: Center for Community Change, 1999, 2nd edition.

http://www.worldcat.org/title/how-to-tell-and-sell-your-story-a-guide-t…

Saffir, Leonard and John Tarrant. Power Public Relations: How to Get PR to Work for You.

Lincolnwood, Ill.: NTC Business Books, 1996.

http://www.worldcat.org/title/power-public-relations-how-to-get-pr-to-w…

Salzman, Jason. Making the News. Boulder, Colo.: Westview Pr., 2003.

http://www.worldcat.org/title/making-the-news-a-guide-for-activists-and…

Spin Project. Loud and Clear in an Election Year, San Francisco, CA, 2004.

http://www.worldcat.org/title/loud-clear-in-an-election-year-amplifying…

Spin Project. SPIN Works! A Media Guidebook for the Rest of Us, San Francisco, CA, 2000.

Solomon, Laura. Doing social media so it matters : a librarian's guide. Chicago : American Library Association, 2011.

http://www.worldcat.org/title/doing-social-media-so-it-matters-a-librar…

Steiner, Sarah K. Strategic planning for social media in libraries.(Tech set 15) Chicago, ALA TechSource, an imprint of the American Library Association, 2012.

http://www.worldcat.org/title/strategic-planning-for-social-media-in-li…

Thenell, Jan. The Library’s Crisis Communications Planner: A PR Guide for Handling Every Emergency. Chicago: ALA, 2004.

http://www.worldcat.org/title/librarys-crisis-communications-planner-a-…

Thompson, William. Targeting the Message: A Receiver Centered Process for Public Relations Writing. White Plains, N.Y.: Pearson Education POD, 1996.

http://www.worldcat.org/title/targeting-the-message-a-receiver-centered…

Walters, Suzanne. Library Marketing that Works! New York: Neal-Schuman, 2004.

http://www.worldcat.org/title/library-marketing-that-works/oclc/5067651…

Wolfe, Lisa A. Library Public Relations, Promotions, and Communications: A How-To-Do-It Manual,

2d ed. New York: Neal-Schuman, 2005.

http://www.worldcat.org/title/library-public-relations-promotions-and-c…