Media Relations Handbook for Libraries

Table of Contents

How Can Media Attention/Publicity Help At Your Library?

Developing and Implementing a Simple Media/Communications Plan

What Outreach Tools Will Work At Your Library? Your Tactics

When Is It Best to Plan Your Release, Event or Program? Your Timing and Time Line

Your Online Campaign

What Will I Need to Draft for my Campaign or Outreach? Your Materials

Who Should Do the Talking? Your Spokespeople

How Can You Make the Most with a Limited Budget? Your Resources

What Lessons Have You Learned? Your Evaluation

Tools, Tips and Tricks of the Trade

Preparing for All Kinds of Interviews

Appendix

Sample Media Advisory

Sample News Release 1

Sample News Release 2

Sample Pitch Letter

Sample Op-ed

Sample Letter to the Editor

Sample Public Service Announcement

Glossary

Bibliography

Media Relations Handbook for Libraries (PDF 651 KB)

Contact:

Image credits:1.A user at the new Pierce County Job + Business center is helped by a library employee. Photo by Washington State Library; 2. Teen using e-reader at Myrtle Grove Middle School in Wilmington, North Carolina Jennifer LaGarde; 3. Mother and son at Centro Library. 4. Storytime at Virginia Beach (Va.) Public Library; 5.Rachel Schott works on a computer at the New Orleans Public Library Lakeview Branch. Photo by Gates Foundation.