Library Marketing and Outreach Interest Group
Charge
To provide a forum for discussion regarding effective communication methods and outreach initiatives, including marketing strategies and strategic relationship building, and programming ideas, facilitation and assessment that academic and research libraries utilize to disseminate information about their value, events, services, and resources and to engage the communities they serve.
Roster
Laura Birkenhauer
(Co-Convenor, July 1, 2027, to June 30, 2028)
Krystal Dean
(Co-Convenor, July 1, 2027, to June 30, 2028)
Jillian Christine Eslami
(Past Convener, July 1, 2027, to June 30, 2028)
Displaying active committee roster as of 07/01/2027. Last retrieved on 08/13/2026. Refresh now.
Resources
Library Marketing and Outreach IG Discussion List
This discussion list is currently hosted through ALA Connect. ALA membership is required. In order to post to the list you will need to join the group’s ALA Connect Community and address all discussion list email messages to the Connect discussion list address ALA-ACRL-LMOIG@ConnectedCommunity.org.
When a message is sent to the new Connect email address, it will generate a post directly to your group’s ALA Connect community. Please note, your message will only be posted if you are a member of the Connect community. See steps below on how to join this community.
All ALA members automatically have an ALA Connect account connected to their ALA login. Please also visit the Connect FAQ page for more information.
For more helpful tips on using ALA Connect as a discussion list, please click here.
Before you post: please note job postings are prohibited on ALA Connect. Please see the Code of Conduct for more information.
Composition
Interest Group membership is comprised of members in the ALA Connect space. Join the space linked above under "Resources" to join the group.
Origin
The ACRL Library Marketing and Outreach Interest Group was established by the ACRL Board at the 2026 ALA Annual Conference. The interest group was previously named the Library Marketing and Outreach Discussion Group, which was established at the 2023 ALA Annual Conference. Prior to that, the group was originally established as the Library Marketing and Outreach Interest Group at the 2014 ACRL Spring Executive Committee meeting.
Staff Liasion
Megan Griffin
Association of College & Research Libraries
American Library Association
E-mail: mgriffin@ala.org
Get Involved
Please join this Interest Group's ALA Connect space. Instructions for joining the Connect space and using the discussion list are available above under "Resources." ALA membership is required.
If you have any questions, suggestions, or ideas for discussion topics, please reach out to the conveners within the ALA Connect space.
If you'd like to volunteer to serve as an Interest Group convener, please reach out to the current convener within the ALA Connect space.
