Library Marketing and Outreach Interest Group

Charge

To provide a forum for discussion regarding effective communication methods and outreach initiatives, including marketing strategies and strategic relationship building, that academic and research libraries utilize to disseminate information about their value, events, services, and resources and to engage the communities they serve.

Roster

Jillian Christine Eslami (Convener, July 1, 2022, to June 30, 2023)
Ms. Tori Golden (Past Convener, July 1, 2022, to June 30, 2023)
Lauren Carlton (Staff Liaison, July 1, 2021, to June 30, 2023)
Lauren Carlton (Staff Liaison, July 1, 2022, to June 30, 2023)

Displaying active committee roster as of 09/30/2022. Last retrieved on 09/30/2022. Members can log in to view full contact information for committee members.

Resources

LMOIG Facebook
LMOIG on YouTube
ALA Connect Community

Library Marketing and Outreach IG Discussion List
This discussion list is currently hosted through ALA Connect. In order to post to the list you will need to join the group’s ALA Connect Community and address all discussion list email messages to the Connect discussion list address  ALA-acrllmoig@ConnectedCommunity.org.

When a message is sent to the new Connect email address, it will generate a post directly to your group’s ALA Connect community. Please note, your message will only be posted if you are a member of the Connect community. See steps below on how to join this community.

All ALA members automatically have an ALA Connect account connected to their ALA login. Non-members are welcome to create a free Connect account and have access to numerous resources, including being able to join this discussion group’s community.

For more helpful tips on using ALA Connect as a discussion list, please click here. Here is a direct link to create an account. Please also visit the Connect FAQ page for more information.

Composition

As of August 2021, the LMOIG had 1,212 members. Interest Group composition includes a convener and incoming convener.

Origin

The Library Marketing and Outreach Interest Group was established at the 2014 Spring Executive Committee Meeting. The next renewal date for this interest group is the 2020 ALA Annual Conference.

Get Involved

Join an Interest Group
Join the Library Marketing and Outreach Interest Group through your ALA membership record, and participate through the interest group's ALA Connect space and the ACRL listserv. If you have any questions, suggestions, or ideas for discussion topics or events, please contact the conveners.

Staff Liaison

Lauren Carlton
Program Officer
Association of College & Research Libraries
American Library Association
E-mail: lcarlton@ala.org