Library Marketing and Outreach Interest Group

Charge

To provide a forum for discussion regarding effective communication methods and outreach initiatives, including marketing strategies and strategic relationship building, that academic and research libraries utilize to disseminate information about their value, events, services, and resources and to engage the communities they serve.

Roster

Ms. Tori Golden (Co-Convenor, July 1, 2021, to June 30, 2022)
Jillian Christine Eslami (Incoming Convener, July 1, 2021, to June 30, 2022)
Sara DeSantis (Past Convener, July 1, 2021, to June 30, 2022)
Lauren Carlton (Staff Liaison, July 1, 2021, to June 30, 2022)

Displaying active committee roster as of 12/01/2021. Last retrieved on 12/01/2021. Members can log in to view full contact information for committee members.

Resources

LMOIG Facebook
LMOIG on YouTube
ALA Connect Community

Library Marketing and Outreach IG Discussion List
This discussion list is currently hosted through ALA Connect. In order to post to the list you will need to join the group’s ALA Connect Community and address all discussion list email messages to the Connect discussion list address  ALA-acrllmoig@ConnectedCommunity.org.

When a message is sent to the new Connect email address, it will generate a post directly to your group’s ALA Connect community. Please note, your message will only be posted if you are a member of the Connect community. See steps below on how to join this community.

Current ACRL Members
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If you know you are a current ACRL member and cannot access the ALA Connect space for this interest group's page in Connect, you may need to add this interest group to your ACRL membership.  ACRL membership provides complimentary membership for all ACRL Communities of Practice including sections and interest groups.  Please call ALA Member & Customer Service at 1-800-545-2433 ext. 5 for assistance or join online at https://ec.ala.org/membership/renew/login with any membership questions.

Non-Members
Non-members are welcome to create a free ALA Connect account and have access to numerous resources as well as discussion form viewing privileges. Non-members can post to this community’s list once they create a free account, log in and join the community.

For more helpful tips on using ALA Connect as a discussion list, please click here. Here is a direct link to create an account. Please also visit the Connect FAQ page for more information.

Composition

As of August 2020, the LMOIG had 1,208 members. Interest Group composition includes a convener and incoming convener.

Origin

The Library Marketing and Outreach Interest Group was established at the 2014 Spring Executive Committee Meeting. The next renewal date for this interest group is the 2020 ALA Annual Conference.

Get Involved

Join an Interest Group
Join the Library Marketing and Outreach Interest Group through your ALA membership record, and participate through the interest group's ALA Connect space and the ACRL listserv. If you have any questions, suggestions, or ideas for discussion topics or events, please contact the conveners.

Staff Liaison

Lauren Carlton
Program Coordinator
Association of College & Research Libraries
American Library Association
Email: lcarlton@ala.org