ALA offers a wide range of channels, from print and digital publications and websites to face-to-face conferences and virtual events for reaching general as well as specialized library-related audiences.
Advertising in ALA print and digital publications
American Libraries is the magazine of the American Library Association and offers a wide range of advertising opportunities. The print issue mails to 63,000 six times a year. The weekly e-newsletter American Libraries Direct mails to more than 54,000 opt-in library professionals. American Libraries also offers a free blog and inclusion in print for new items you want to share called “Solutions and Services.” Get more information about the wide range of options, as well as contact information, at americanlibrariesmagazine.org/content/advertising-information.
Booklist is the only journal that reviews all areas of publishing for every audience—from picture books to electronic databases, publishing more reviews than any other journal in its 22 print issues per year. It also evaluates more than 4,000 adult books for YA interest, and has been considered the most trusted review source, number one for making buying decisions, for more than 100 years. The advertising options are numerous, including print, website, e-newsletters, stand-alone emails, webinar sponsorship, and more. Get more information about advertising and other opportunities, as well as contact information, at www.booklistonline.com/advertise.
If you’re interested in reaching job seekers and employers, take a look at the bi-weekly e-newsletter ALA JobLIST Direct and the ALA JobLIST website which both offer banner advertising opportunities. ALA JobLIST is the top source for library industry job candidates in the USA. Get more information at joblist.ala.org .
A complete list of ALA publications can be found at www.ala.org/ala/professionalresources/publications/index.cfm .
ALA email options
We don’t rent our e-mail lists, but we’ll send your stand-alone HTML email for you so you can communicate directly with our members and other library professionals.
American Libraries Special Delivery reaches 43,000 opt-in ALA members. Get more information at americanlibrariesmagazine.org/content/advertising-information.
Booklist Delivers reaches 50,000 Booklist Online subscribers and active users, newsletter and Booklist print subscribers, webinar attendees, and opt-in ALA members. Get more information at www.booklistonline.com/advertise.
ALA mailing lists
ALA’s 63,000 members select their own communication preferences, so when you rent our lists, you know you’re reaching people who want to hear about your services and products. Get more information at www.ala.org/ala/aboutala/contactus/marketing/mail_list_rental.
Exhibiting at ALA Midwinter Meeting and Annual Conferences
This is the best opportunity for face-to-face encounters with thousands of librarians twice a year, including an international audience. ALA Midwinter Meeting takes place in January, and ALA Annual Conference in June. ALA Virtual Conference in July also offers sponsorship packages. Get more information about exhibiting, sponsorship opportunities, and advertising at these and other events, including ALA Division conferences, at www.ala.org/ala/conferencesevents.
ALA Divisions listed on a top tab at www.ala.org offer opportunities to reach targeted audiences in these types of libraries or specializations: academic and research; public; schools; children’s and young adult; technical services and cataloging; library and information technology; reference and user services; library managers and administrators.
ALA looks forward to helping you get the word out about your products and services!