Blueprint for Your Library Marketing Plan
A Guide to Help You Survive and Thrive
Patricia H. Fisher and Marseille M. Pride
The eleven essential forms found in Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive are available here as fillable PDFs. These online versions make it easy for librarians to use and share the forms with staff and advisors.
1. Strategic Planning and Self-Grade Card
2. Data Collection - Public Library
3. Data Collection - Academic Library
4. Marketing Plan Template
5. Service Life Cycle
6. Service Competitive Audit
7. Semantic Differential
8. Positioning Map
9. Place and Price Audit
10. Goal, Objectives, and Strategies
11. Promotion Audit
