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Contact: Angela Thullen
PLA Marketing Specialist
Aimee Strittmatter
ALSC Deputy Director
For Immediate Release
September 18, 2007

Every Child Ready to Read® PR Kit now available

CHICAGO - Promotional materials are now available to help you publicize and promote your Every Child Ready to Read® @ your library® materials and workshops to parents, grandparents, preschool teachers, childcare providers and others in your community who are interested in early childhood literacy.

The public relations kit contains customizable templates for a poster, tabletop signs, bookmarks, flyers, newsletter articles, Web site copy, news release, a letter to send to preschool teachers and child care providers, logo and photos from the Every Child Ready to Read® brochures that can be used in your publications and on your Web site.

The kit can be downloaded from, by clicking on “Workshops,” then “Marketing Materials.”  You may then customize and use the materials to promote Every Child Ready to Read® programs and services available at your library.

The Public Library Association (PLA) and the Association for Library Service to Children (ALSC) jointly developed the Every Child Ready to Read® @ your library® program to provide public libraries with vital tools to help prepare parents for their critical role as their child's first teacher. Based on research from the PLA/ALSC Early Literacy Initiative, the three Every Child Ready to Read® programs were developed to target parents and caregivers of children ages: 0-2 years-old (Early talkers), 2-3 years-old (Talkers) and 4-5 years-old (Pre-readers).  Since the program's training and materials were introduced in 2004, hundreds of libraries have held programs for parents and caregivers to prepare them to help their children get ready to read.  To learn more about the program, please visit

For more information on Every Child Ready to Read® @ your library®, contact the PLA office at 800-545-2433. ext. 5PLA, the ALSC office at ext. 2164 or visit  PLA and ALSC are divisions of the American Library Association.