Division & Membership Promotion Committee

Function: To work with staff to develop and pursue an aggressive and continuous campaign to recruit and retain members for YALSA; to promote the association to colleagues and to key partners as defined in the YALSA Strategic Plan; to promote and maintain good relations with existing members through activities such as the member booth at conferences; recognition of member anniversaries and outreach to lapsed members.

Committee Size:  5 - 7 virtual members, including at least two members from the previous year.

Type: Standing

Date of Establishment: January 1975; revised July 1987, March 2011

Date of Completion: Continuing


  • Current membership in YALSA
  • In order to accomplish work in a virtual environment taskforce members must be competent users of digital tools, including but not limited to wikis, e-chats and ALA Connect.
  • Thorough knowledge of YALSA’s products and services
  • Thorough knowledge of YALSA membership structure, dues rates, etc.
  • Strong marketing skills
  • Good interpersonal skills

For information on the responsibilities of committee/jury/taskforce members, visit YALSA's Handbook

Term: 1 year, commencing after Annual and ending after Annual.

History: Established at Midwinter, 1975, as the Membership Promotion Committee, the committee became Division Promotion and its function was revised at Annual, 1987. The function again was changed in 1993 as recommended by the Organization and Bylaws Committee, to delete cooperation with the Public Relations Committee, which had been dissolved in 1992. In January 2000 Division Promotion was merged with Membership and became Division and Membership Promotion. In March 2011, YALSA updated the committee's function statement and qualifications.

Staff Liaison: Letitia Smith.