Strategic Plan

Mission Statement

The Young Adult Library Services Association (YALSA) is a national association of librarians, library workers and advocates whose mission is to expand and strengthen library services for teens, aged 12-18. Through its member-driven advocacy, research, and professional development initiatives, YALSA builds the capacity of libraries and librarians to engage, serve and empower teens.

Goals, Objectives & Strategies

Goal 1: Advocacy and Activism

Teen and young adult library services within all libraries are highly valued as a result of YALSA’s advocacy and activism efforts.

Objective 1a: Members and others in the library community understand the importance of advocacy and their role in it.

Strategy: Educate members and others about key topics, including advocacy, lobbying and political activity.

Strategy: Empower members and others to inform and engage local and state policy makers.

Objective 1b:  Members and others become activists in support of teen and young adult services.

Strategy: Educate members and others about how to become activists and how to recruit and train a local group of advocates.

Objective 1c:  National public officials and policy makers sustain and expand library services and resources for teens and young adults.

Strategy: Design and implement activities that inform, engage and influence national policy makers.

Objective 1d: Graduate schools of library and information science develop and/or expand their teen and young adult services curriculum.

Strategy: Engage and partner with appropriate academic professional stakeholders and organizations within and without ALA.     

Objective 1e:  Increase YALSA’s reach and impact.

Strategy: Establish and maintain strategic partnerships with targeted organizations whose mission and goals are similar to YALSA’s.

Goal 2: Research and Documentation of Best Practice

YALSA is the recognized source for access to targeted research and best practices relating to teen and young adult library services.

Objective 2a: YALSA members and others involved in teen and young adult services incorporate current research and best practices into their work.

Strategy: Identify, compile, and disseminate to YALSA members and others existing research and best practices.

Objective 2b: YALSA members and others are engaged in relevant research and research related activities, especially those that support YALSA’s Research Agenda.

Strategy: Identify and partner with researchers and research organizations to create and publicize research related opportunities.

Strategy: Continue to provide and promote opportunities for YALSA members and others to share their research and projects.

Objective 2c: YALSA significantly increases the amount of relevant research being done in the field of teen and young adult librarianship.

            Strategy: Advocate with relevant researchers and research organizations.

Objective 2d: YALSA establishes the future direction of teen and young adult services.

Strategy: Lead a national discussion with key stakeholders about the current state of teen and young adult services that yields information regarding potential directions the field needs to take to meet the needs of teens and young adults.

Goal 3: Continuous Learning and Professional Development

YALSA members and those in the library community who work for and with teens and young adults have the knowledge and skills they need to effectively serve them.

Objective 3a: Significantly increase the number of library workers trained in teen and young adult services.

Strategy: Offer and publicize high quality face-to-face and virtual training opportunities for members and others that are focused on the basics of and best practices in teen and young adult library services.

Objective 3b: Teen and young adult services librarians and secondary school librarians stay up to date on their skills and knowledge.

Strategy: Continue offering and publicizing high quality face-to-face and virtual training opportunities for members and others that are focused on best practices and emerging trends in teen and young adult library services.

Objective 3c: Significantly more trainers at the regional, state and local levels use and promote YALSA’s portfolio of national guidelines and competencies.         

Strategy: Develop, disseminate and market curriculum materials based on YALSA guidelines and competencies.

Objective 3d: YALSA has significantly expanded its portfolio of continuing education (CE) opportunities by incorporating new and flexible methods of delivering CE.

Strategy: Seek out and implement new methods of delivering continuing education, including CE that focuses on YALSA’s competencies and guidelines.

Objective 3e: YALSA members and others serving teens and young adults who keep up to date on their knowledge and skills are recognized for their proficiency.

Strategy: Develop methods to help members and others promote their qualifications.

Strategy: Educate and engage with appropriate library administrative organizations and stakeholders as to the value of YALSA’s portfolio of CE to teen and young adult services professionals and workers.

Goal 4: Member Recruitment and Engagement

YALSA is a stronger organization because of increased member engagement in the mission and work of the organization, and because more individuals in the library community see the value of membership and make a commitment to join YALSA.

Objective 4a: Expand and diversify the total membership of YALSA.

            Strategy: Continue to recruit and retain YALSA members.

Objective 4b: Significantly more members are involved in an array of active and representative member groups that work together to advance YALSA’s mission and goals.

Strategy: Continue to establish, support, coordinate, market and recruit participants into an array of active and representative member groups (e.g. standing committees, discussion and interest groups, taskforces).

Objective 4c: Significantly more members are involved in the mission and work of YALSA through such venues as blogs, publications, surveys and events.

Strategy: Continue to establish, support, coordinate, market and recruit participants into an array of opportunities for individual engagement, such as blogging, publishing, facilitating CE, leading discussion forums, mentoring and more.

Goal 5: Capacity Building and Organizational Development

YALSA has the resources it needs to fully support and fund projects relating directly to its mission and strategic plan.

Objective 5a: YALSA’s human resources support YALSA’s programmatic and organizational initiatives at a high level of efficiency, quality and effectiveness.

Strategy: Strategically expand and manage YALSA’s human resources (e.g. staff, consultants, interns, volunteers).

Objective 5b: YALSA’s Board of Directors effectively advances YALSA’s mission and goals. 

Strategy: Build the capacity of the YALSA Board of Directors through recruitment, training, identifying and clarifying roles within the Board and establishing a Board committee structure.

Objective 5c: YALSA’s budget fully supports YALSA’s priority activities and initiatives.

Strategy: Expand and diversify YALSA’s revenue base.

Strategy: Reallocate resources when necessary.

Strategy: Continue to control expenses.

Objective 5d: YALSA’s brand attracts new members, partners, sponsors, and funders.

Strategy: Create and implement a branding strategy for YALSA.

Revised and approved by YALSA’s Board of Directors, 11/10/11