Friends groups often reach out to their communities to promote the library and enhance both literacy and literary awareness. "Books for Babies" has been one tried and true method of working to combat illiteracy at its roots. By providing literacy kits and a baby's board book to new parents, Friends can both promote future use of the library by the family and get the baby and parents off to a good literacy start! Literary Landmarks™ provide Friends, Trustees and libraries with an opportunity to honor the literary heritage in their community by commemorating important local or national author sites with a plaque. These commemorative activities are also great ways to promote the library.