United for Libraries Institute: Trustees, Friends, and Foundations

Saturday, January 25, 12:30 PM - 4 PM
Free Library of Philadelphia Parkway Central Library (Montgomery Auditorium), 1901 Vine St., Philadelphia PA
Event Code: UNI1
How to Register - Please reach out to united@ala.org to register for this event.
Download the United for Libraries Institute flyer/agenda​​​​

Library Trustees, Friends Groups, Foundations, and directors/staff are invited to join a free afternoon of expert speakers and learning opportunities. Keynote Speaker: Gretchen Rubin, author of The Four Tendencies.

Agenda/session times are subject to change.

12:30 PM – 1:00 PM Registration/Meet & Greet

Deborah Doyle1:00 PM – 1:05 PM Welcome & Introductions
with Deborah Doyle, Vice chair of Sonoma County (Calif.) Library Commission; President, California Public Library Advocates; Legislative Committee Chair, United for Libraries

1:05 PM – 1:35 PM Keynote: Gretchen Rubin, author of The Four Tendencies

Gretchen Rubin is one of the most thought-provoking and influential writers on the linked subjects of habits, happiness, and human nature. She's the author of many books, including the blockbuster New York Times bestsellers, Better Than Before and The Happiness Project. A member of Oprah's SuperSoul 100, Rubin has an enormous following, in print and online; her books have sold more than 2 million copies worldwide, in more than 35 languages; and on her popular daily blog she reports on her adventures in pursuit of habits and happiness. She also has a highly ranked, award-winning podcast, Happier with Gretchen Rubin.

Alan Fishel1:35 PM – 1:50 PM The E's of Libraries
with Alan Fishel, Partner, Arent Fox; Board Member, United for Libraries

You know that your library is vital to your community, but how do you communicate its importance to elected officials, community leaders, funders, and other key stakeholders? How can you talk about what your library does using their language? Learn how to use The E’s of Libraries® – Education, Employment, Entrepreneurship, Empowerment, and Engagement – to demonstrate why your library is essential.

Libby Post1:50 PM – 2:15 PM Fundraising: The More it Changes, The More it Stays the Same
with Libby Post, President/CEO, Communication Services; Board Member, United for Libraries

Trends come and go. But, development, advancement or fundraising—whatever you may call it—comes down to one basic thing: building relationships. This session will explore how library trends impact the way we can build those relationships to make your library, Friends, or Foundation a giving priority.

2:15 PM – 2:30 PM Break/Refreshments

2:30 PM – 2:55 PM Recruiting Advocates of All Ages: Engaging Millennial Members on Boards, Friends Groups, and Foundations Tess Wilson
with Lina Bertinelli, Workforce Librarian, Enoch Pratt Free Library and Maryland State Library Resource Center, Baltimore, Md. & Tess Wilson, Community Engagement Coordinator, National Network of Libraries of Medicine – Middle Atlantic Region

Most Friends and Trustee boards do not have even a single Millennial member (Pew 2016, ALA 2018). What accounts for this discrepancy, and how can we rectify it? Learn how to attract Millennials to your Friends group and Board of Trustees.

2:55 PM – 3:55 PM
Friends of the Free Library of Philadelphia Take it to City HallYvette RobinsonErica ZurerBetty BeaufortLinda L. Colwell-Smith
Linda L. Colwell-Smith, President, Friends of Torresdale Library (moderator) 
Betty Beaufort, Friends of Queen Memorial Library (panelist)
Erica Zurer, Friends of the Ramonita G. de Rodriguez Library (panelist)
Yvette Robinson, Friends of Overbrook Park Library (panelist)

What do you do when your public libraries are constantly closing due to inadequate staffing and maintenance issues? You take your concerns to City Hall! Learn how the Friends of the Free Library of Philadelphia organized and trained their communities to advocate for their libraries and win the first library budget increase in 10 years.

3:55 PM – 4:00 PM Closing/Evaluations

To continue the conversations, please join us for “Donuts & Dialogue for Trustees, Friends, and Foundations,” a FREE roundtable discussion session on Sunday, January 26, 8:30-10 a.m., at Pennsylvania Convention Center, Room 105-AB.