Programs

Donuts & Dialogue for Trustees, Friends, and Foundations

Friday, June 21
9:00 AM - 11:00 AM
Renaissance, Congressional A-B


Join United for Libraries and Federation of Friends of the DC Public Library for this networking event for library Trustees, Friends, and Foundations. Ticketed event code: UNI1

Annual Giving Campaigns - Best Practices From Across the Country

Saturday, June 22
9:00 AM - 10:00 AM
Washington Convention Center, 150A


Share your last two years' worth of annual campaign materials, and we will dissect and compare campaigns from across the country. When you leave, you will have a list of best practices and tools you can immediately implement in your next campaign.

21st Century Friends: Advocacy, Book Selling and Membership

Saturday, June 22
9:00 AM - 10:00 AM
Washington Convention Center, 143A


This interactive program will focus on how 21st century technology can be used to make the the traditional foundations of Friends of Library groups - advocacy, book sales, and membership - successful in the library support world of today and tomorrow. Speaker: Jason Peterson, Executive Director, Friends of the Phoenix Public Library.

Crafting a Compelling Case for Support

Saturday, June 22
10:30 AM - 11:30 AM
Washington Convention Center, 144B-C

This interactive session offers an overview of the importance of a fundraising organization’s case for support and provides the building blocks for creating your own. The case for support articulates all the reasons and justifications for supporting a cause; therefore, a strong case for support is an essential resource to anyone soliciting donations on your foundation’s behalf. Without a case statement, an organization will struggle to establish an effective fundraising program and the materials necessary to raise money and support volunteers in their fundraising roles. By attending, you will acquire fundamental fundraising skills necessary to engage prospective donors for your organization and seek their philanthropic support. Presenter Lisa Lintner, a library director leading a newly formed foundation in 2016, will share her experience in developing her foundation’s first case for support, and the subsequent updated versions. Presenter Dr. Sarah Nathan, Lilly Family School of Philanthropy’s Associate Director of Public Programs, will share an overview of their signature program “Fundraising for Small Nonprofits,” where Lisa first learned how to create a case for support.

Specific applications in this session include:

  • How to differentiate your organization from other local non-profits

  • Identify social issues that your organization addresses

  • Acknowledge solutions that your library provides through programs and services to address social issues

  • How to involve the board, staff, volunteers and donors in a comprehensive fundraising effort

  • Provide evidence that your organization is managed effective and efficiently

  • Show how your donors’ gifts will make a difference and the different ways they can give

  • Develop a donor-centered case for support

Sticky Selection Scenarios: Using Policy to Answer Your Collection & Reconsideration Questions

Saturday, June 22
10:30 AM - 11:30 AM
Washington Convention Center, 146C

Toolkit author presenters will begin the session by highlighting important aspects of the toolkit for all types of libraries; however, the majority of the session time will be spent in small group discussions. To make the session relevant to attendees, the presenters from school, public, and academic libraries will lead guided group discussions based on scenarios of common and/or difficult selection and reconsideration issues that library workers face. The conversations will address specific intellectual freedom-related questions that session attendees bring to the discussion. Near the end of the session, each group will share key ideas and strategies from the discussion with all of the participants. Attendees will receive a print copy of the toolkit with specific policy language color-coded by type of library. 

“Sticky Selection Scenarios” will be the beginning of the selection and reconsideration policy conversation. Following this session, attendees will have the opportunity to engage in discussion and ask questions of presenters via a social media forum. A webinar is planned to provide toolkit training and discussion for session attendees and those who are not able to attend the session. Information about these online opportunities will be distributed as part of this session. 

The Office for Intellectual Freedom and toolkit authors are collaborating with United for Libraries and the Intellectual Freedom Round Table for this session. 

How Everyday Relationships Build Support and Help Libraries Transform

Saturday, June 22
1:00 PM - 2:00 PM
Washington Convention Center, 145B

Libraries are fighting for support and dollars in every community across the country. Asking for support when the ballot is printed is too late. How do you create a community of advocates before a ballot initiative or budget request is on the agenda? Learn how one library has developed an advocacy plan to build a community of library champions who are ready to be activated when needed. Through strategic communications planning, utilizing the Libraries Transform campaign, and one-on-one meetings with stakeholders, the Cedar Rapids Public Library will show you how to take on advocacy one step at a time.

The Cedar Rapids Public Library learned a hard lesson after losing a ballot initiative in 2016 and being forced to reduce hours and services. Since that time, the Library has taken a strategic approach to advocacy, meeting regularly with a committee of people to prioritize communications and to assign work. Through this process, the Library was able to restore partial funding after two years through the City Council—avoiding another ballot initiative that may not have passed. Learn from their mistakes and hear how the Library has transformed a loss into a victory by making advocacy the focus all year long, every year. Speakers: Amber Mussman, Community Relations Manager, Cedar Rapids Public Library; Dara Schmidt, Director, Cedar Rapids Public Library; Jeff Pomeranz

Make the Largest Generation of Library Users Your Best Advocates

Saturday, June 22
2:30 PM - 3:30 PM
Washington Convention Center, 140B

Learn how to attract Millennials to your Friends group by moving beyond traditional fundraisers, and turn the largest generation of library users into your best advocates. This session will guide your organization in how to provide meaningful advocacy to governing agencies, and equip your volunteers to understand the ins and outs of library operations. Attendees are encouraged to share local trends and will leave with tips and tricks for libraries of any size. Speakers: Kathy Kosinski, Statewide Library Services Analyst, State Library of Michigan; Lina Bertinelli, Branch Manager, Greenville County Library System; Tess Wilson, Outreach Librarian, Carnegie Library of Pittsburgh

A Successful Budgeting Process: Perspectives from An Elected Official, County Manager, Library Trustee, and Library Director

Sunday, June 23
10:30 AM - 11:30 AM
Washington Convention Center, 140B

In this panel discussion, the Chair of Loudoun County (Va.) Board of Supervisors, the County Manager, the Library Board of Trustees Chair, and the Library Director will discuss how library budgets are developed, lobbied for, proposed, and approved in Loudoun County, a rapidly growing county in the suburb of Washington, D.C. This is a great example of how elected officials, County Administration, Library Board of Trustees, and library staff work collaboratively to address the library's funding needs while keeping in mind the other competing issues in the county.

United for Libraries President's Program - "How to Hug a Porcupine: Relationship Building with Lawmakers and Why It’s Important"

Sunday, June 23
1:00 PM - 2:00 PM
Washington Convention Center, 147B

This United for Libraries President's Program, sponsored by the ALA Public Policy and Advocacy Office, will focus on building relationships with lawmakers. Brad Fitch, president and CEO of the Congressional Management Foundation, will discuss how to build relationships with elected officials and effective communication tactics. United for Libraries board member Libby Post will moderate.

Building relationships with elected officials can sometimes be difficult and uncomfortable. It forces you and your key stakeholders to get close to politicians in ways that may feel “prickly” – like hugging a porcupine. This program will help participants overcome that discomfort, revealing the methods and benefits for building relationships with elected officials. Participants will learn: who members of Congress and state legislators listen to; what congressional staffers believe are the most effective communications tactics for influencing undecided Members of Congress; and how to conduct effective inperson meetings, influence legislators at town hall meetings, as well as effective advocacy in the state/district.

Fitch received his B.A. degree in political science from Johns Hopkins University and his M.A. degree in journalism and public affairs from American University. He has spent 25 years in Washington as a journalist, congressional aide, consultant, college instructor, Internet entrepreneur, and writer/researcher.

Friends & Foundations Discussion Group (Public Library Friends, Academic Library Friends, and Library Foundations)

Sunday, June 23
2:30 PM - 3:30 PM
Marriott Marquis, Capitol

This joint discussion group will feature open roundtable discussions about topics of interest to public and academic Friends groups and library Foundations. Table topics will be based on the interests and needs of attendees. Past topics have included board development, fundraising, membership recruitment, volunteer recruitment, booksales, advocacy, marketing, strategic planning, organizational effectiveness, working with the library director, community engagement, and more.

Public Library Trustees Discussion Group

Sunday, June 23
2:30 PM - 3:30 PM
Marriott Marquis, Cherry Blossom

Join this informal discussion group and bring your best practices to share and questions to ask of fellow Trustees from across the country.

The Financial Forest For The Trees

Monday, June 24
9:00 AM - 10:00 AM
Washington Convention Center, 140A

Come and explore the exciting world of library finances as seen through the eyes of the Arlington Heights (Ill.) Memorial Library. This presentation will provide helpful hints and a toolkit for monitoring expenses, developing budgets, conducting, audits and securing a long-range fiscal plan for your library. Examples of each will be provided to attendees to take back and modify to meet your library's individual needs. This program is great for both Trustees and senior staff to ensure everyone understands what expenditures are doing to the bottom line. Speakers: Debbie Smart, Past President of the Arlington Heights Memorial Library Board of Trustees, Arlington Heights Memorial Library; Donna Ekl, Director of Finance, Arlington Heights Memorial Library

Tattoos and Academies: New ways to create donors and advocates

Monday, June 24
10:30 AM - 11:30 AM
Washington Convention Center, 140B

Taking into account the recent OCLC study "From Awareness to Funding," come learn about some new and exciting ways to turn your community into advocates and donors. Denver Public Library (DPL) successfully experimented with a traditional "Citizens' Academy" utilized in other sectors and a not-so-traditional tattoo fundraiser. Denver Public Library created the Denver Public Library Academy, during which 30 community members from across the city learned all about our library services and why we provide them. As a result, the Academy created civically-engaged library advocates across our city and serve as a feedback mechanism to improve our services. This presentation will share the nuts and bolts of starting a program of your own. In addition to a Citizen's Academy, DPL activated our most loyal customers and book lovers by hosting a tattoo fundraiser asking our customers to create stories and become lifelong advocates of the library.

Books + Ink Tattoo Fundraiser: Denver Public Library created history by hosting a tattoo pop-up shop in one of their branch locations and engaged with a new audience on a new level. They created stories for devote library and book lovers and will have a lasting impression in the community for the life of the tattoos and raise some funds along the way.