Programs

United for Libraries President's Program: Engaging Elected Officials with Your Library

Sat., June 23
9-10 a.m.
Morial Convention Center, Rm 293

ALA Policy Corps members Todd Carpenter, Lance Werner, and Nicolle Davies will offer tips on what your library can offer to local elected officials, and how to engage them. 

Todd CarpenterTodd Carpenter is currently Executive Director of the National Information Standards Organization (NISO), a non-profit trade association that fosters the development and maintenance of technology standards for the creation, management, and exchange of content. Prior to joining NISO, Todd held management positions at BioOne, The Johns Hopkins University Press, the Energy Intelligence Group, and the Haworth Press. He has served on the Boards of several industry and community organizations, including the Foundation for the Baltimore County Public Library, the Society for Scholarly Publishing, and the Free Ebook Foundation. Todd is a graduate of Syracuse University and holds a masters degree in business from the Johns Hopkins University.

 

Lance WernerLance Werner has served as Executive Director for Kent District Library since 2011. He received a juris doctorate degree from Michigan State University’s College of Law and his master’s degree in Library Science from Wayne State University. This year, he was named Library Journal’s Librarian of the Year, and in years past, he was the recipient of the Joey Rodger Leadership Award from the ULCA, Librarian of the Year Award from the MLA, the Wayne State University Distinguished Alumni award, and Library Journal’s Mover and Shaker Award. Lance is currently involved in the ALA Policy Corps, the WSU’s Capital Campaign, the MLA Legislative committee, and is currently enrolled in Michigan Political Leadership Course.

Nicolle DaviesNicolle Davies is the Executive Director for the Charleston County Public Library, currently serving the residents of Charleston County with 250 employees, 16 locations and a bookmobile. Prior to joining CCPL, Nicolle served as the Executive Director for Arapahoe Libraries, a public library system serving the residents of Arapahoe County, Colorado. In 2016, Nicolle was named Librarian of the Year by Library Journal. Before her work in public libraries, Nicolle served as Vice President of Galloway Group, a Public Relations/Community Relations firm in Denver, Colorado. Nicolle began her career in television in New York as a Production Assistant on Sunrise and the Today Show.  Nicolle also worked as a News Producer for KUSA (Denver) and WTSP (Tampa) television stations. Nicolle holds a Masters of Library and Information Science from the University of Wisconsin. She also holds a Masters Degree in Public Administration and Bachelor of Science Degree in Journalism from the University of Colorado.

Presented by the United for Libraries Legislation, Advocacy & Intellectual Freedom Committee.

Public Library Trustees Discussion Group

Sat., June 23
10:30-11:30 a.m.
Morial Convention Center, Rm 205

Join this informal discussion group and bring your best practices to share and questions to ask of fellow Trustees from across the country.

Friends & Foundations Discussion Group (Public Library Friends, Academic Library Friends, and Library Foundations)

Sat., June 23
10:30-11:30 a.m.

Morial Convention Center, Rm 205

This joint discussion group will feature open roundtable discussions about topics of interest to public and academic Friends groups and library Foundations. Table topics will be based on the interests and needs of attendees. Past topics have included board development, fundraising, membership recruitment, volunteer recruitment, booksales, advocacy, marketing, strategic planning, organizational effectiveness, working with the library director, community engagement, and more.

Engaging Millennials on Library Boards (Trustees, Friends, and Foundations)

Sat., June 23
1-2 p.m.
Morial Convention Center, Rm 393

United for Libraries' Emerging Leaders Team will present their research out best tips gathered from speaking with Trustees, Friends, and Foundations about engaging millennials on boards.

United for Libraries Strategic Planning Session

Sat., June 23
2-5 p.m.
Morial Convention Center, Rm 205

Consultants will facilitate a conversation with United for Libraries board members and leadership about setting goals and next steps in the strategic planning process. Open to all United for Libraries members.

Your Library in Their Language: Strategies for Creating Library Advocates Among Business Leaders in Your Community

Sun., June 24
9-10 a.m.
Morial Convention Center, Rm 386-387

Building strong partnerships and effective collaboration with the business and political leaders in your community is a critical element in advocating for your library. Support from these leaders adds to your credibility, authority, and leadership and amplifies your voice.
We know our library's impact, how many people we serve, how popular our programs are, and how well-received our collections are, so to us supporting the library should be a no-brainer. But these standard library measurement statistics are not as meaningful to those outside the library.

To ensure support from leaders and influencers who are outside a library’s inner circle we need to speak differently. We need to articulate our impact in terms these other audiences understand and connect our impact to issues or topics they care about most. For a local business leader, it might be the chance to extend the reach of their brand or to deepen their available talent pool; for a local politician, their hot-button issues may be support for job seekers and the small businesses in their community or extended support for local school children. Whatever the focus is for your potential partner or supporter, your success depends on your ability to align your library's story to their point of view.

This session will help attendees to develop fluency and comfort in using the language of ALA's E’s for libraries in their community and political interaction and sharing that message in everyday conversations with people outside the library profession.

Speakers:

  • Heather Blaine Wiegand, Director, Strategic Accounts and Business Developments for Consortia and Special Markets, Gale
  • Skip Dye, VP, Library Marketing and, Digital Sales, Penguin Random House

Book Club Central: Engaging Book Clubs in Your Community

Sun., June 24
1-2 p.m.
Morial Convention Center, Rm 395-396

James MustichLearn about using and promoting Book Club Central (www.bookclubcentral.org) in your library and community. Donna Seaman of Booklist will moderate a panel that will include Bill Kelly of Cuyahoga County (Ohio) Public Library; James Mustich (left; bookseller and author of 1,000 Books to Read Before You Die), and Amy Stewart (author, bookseller, and speaker).

 

 

 

 

 

Leveraging Your Community Ambassadors: Transforming Your Friends of the Library

Mon., June 25
9-10 a.m.
Morial Convention Center, Rm 285

This panel session consists of presentations by two academic librarians (one outreach, one administrative) and an officer from their library’s Friends of the Library (FOL) board of directors. The panel participants will collectively describe the roles they played and the steps they took in the FOL’s transformation from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy. The panel format allows the participants to compare and contrast the collaborative role each played in the revitalization, and allows for a rich discussion with session attendees.

The Central Washington University Friends of the Library group was established in 1961 with the goal of making the library a focal point of a quality education. Over time, the FOL membership and activity waxed and waned. With the departure of the FOL chairperson in 2014, the group fell into disarray, with no existing board members available to take on leadership responsibilities. Coincidentally, the founder of the FOL and library namesake was sitting on the board at this time, and began the arduous process of bringing the FOL back to life. The goal of this session is to share the process undertaken to transform the FOL into an active, vibrant library ambassador, one which provides supplemental financial support for library initiatives, collaborates on events intended to encourage lifelong learning and community engagement, and helps to bridge the perceived town-gown divide in our rural community. This advocacy is crucial to the library which, in addition to being the campus library, is the Regional Federal Depository for central Washington state, and is open to use by all members of the public.

Steps taken in the revitalization process included:
• A board member retreat (led by a professional nonprofit facilitator) to set goals and an achievable timeline
• Rebranding of the inconsistent and outdated FOL image
• Creation of outreach tools such as an elevator speech, new membership brochure, and contemporary website
• Expansion of board of directors and strategic recruitment of new board members
• Improved communication with the library administration and university Foundation department
• Increased collaboration with key campus and community partners

This session will be of interest to library directors (public and academic), outreach librarians, and members and directors of Friends of the Library groups. Session attendees will learn methods and strategies to apply to their own FOL groups. They will be able to: accurately identify at least two areas in need of improvement; develop at least three strategic actions for improving areas of weakness and begin working on a projected timeline for accomplishing those goals; and identify at least three new community partners for potential collaboration with the Friends. Following the presentation, attendees will be encouraged to engage in conversation with the panelists. They will also be provided with tip sheets and templates to take with them for ongoing planning.

Speakers:

  • Maureen Rust
    Assistant Professor, Student Engagement and Community Outreach Librarian
    James E. Brooks Library, Central Washington University
  • Julia Stringfellow
    Professor, University Archivist and Department Chair
    James E. Brooks Library, Central Washington University
  • Ronda Patrick
    Vice Chair/Treasurer, Friends of the Library
    James E. Brooks Library, Central Washington University

Are You Ready for Fundraising Success? A Step-by-Step Guide for Any Library

Mon., June 25
10:30-11:30 a.m.
Morial Convention Center, Rm 285

"Let's launch a campaign!" is a common refrain in the world of nonprofits. Too often, however, organizations launch major fundraising initiatives without doing the homework needed to insure success.This session will start with the basics of fundraising vernacular -- what is planned giving, legacy giving and an endowment and how are they different? -- by taking the 30,000 foot view of fundraising. Michael will cover the fundamentals of fundraising and provide a step-by-step guide to planning a successful fundraising initiative or campaign. Specifically, it will provide any library organization – small or large, with or without staff – with a clear, concise way to gauge campaign preparedness, set organizational priorities, and monitor progress toward goals. Successful campaigns begin with successful planning.

Michael Stevenson is a Managing Principal and co-founder of the Bannack Group. He has over 20 years of experience in building and leading high-performing teams in both the private and nonprofit sectors. Stevenson is a visionary leader, experienced nonprofit executive, and proven strategist who specializes in organizational strategy, business analytics, performance management systems, and nonprofit campaigns. Stevenson is a former President and CEO of the Montana State University Foundation, Inc. He led the organization during a period of unprecedented growth and historical transformation. Defying the challenges of two economic downturns, his team grew from 20 to 90 employees, net assets increased 64%, income increased by 229%, contributions increase by 304%, and most importantly, distributions to campus increase by 205%. In 2011 and 2014, respectively, the foundation team secured two historic gifts of $25 million and $50 million. Other notable successes during his tenure include the merger of the university's alumni association and the foundation, as well as the launch of a private innovation campus.

Today, Stevenson lives in Baton Rouge, Louisiana and services as a Managing Principal with the Bannack Group. Bannack is a national based firm headquartered in Bozeman, Montana. The firm provides a comprehensive slate of services to 501(c)(3) charitable organizations, private foundations, churches and religious organizations, and other non-profit organizations. He was elected to the Board of Directors of the Montana 4‐H Foundation in July 2014. In 2016, Stevenson became the chapter adviser for the Alpha Gamma Rho Fraternity at Louisiana State University.