Election Candidate: Peggy Barber

Peggy Barber  Peggy Barber

   Candidate for Friend at Large

Current Position:

Consultant, Library Communication Strategies, Inc., Chicago, Illinois

Previous Positions:

Associate Executive Director- Communications, American Library Association, 1970- 2000
Reference Librarian, Bay Area Reference Center, San Francisco (CA) Public Library, 1968- 1969
Special Projects Librarian, Orange County (CA) Public Library, 1966- 1968

Degrees and Certificates:

Rutgers, The State University, New Brunswick, NJ, Masters Degree in Library Science, 1966 (Beta Phi Mu)
University of California, Riverside, Calif., AB degree in English, 1965 (Cum laude, Phi Beta Kappa)

ALA and/or ALA-APA Activities:

Board Member- Friends of Libraries U.S. A. (now United for Libraries), 2004- 2011, President 2010

Honors and Awards (library and non-library):

Distinguished Alumni Award, Rutgers University SCLIS Alumni Association, 2001
Joseph W. Lippincott Award for distinguished service to librarianship, ALA, 1999
Silver Anvil- Public Relations Society of America, 1975, 1983
Golden Trumpet, Publicity Club of Chicago, 1975, 1976

Major Accomplishments:

-Launched and built ALA's graphics program- including the READ poster series
-Established major new programs with grant funds, including the Carnegie Video Project, Bell Atlantic-ALA Family Literacy Project, Writers Live at the Library and the Traveling Exhibition Network. The cultural programming for libraries is now coordinated in ALA’s Public Programs Office.
-Launched a development program for the American Library Association which became a separate 501 c(3) foundation, The Fund for America's Libraries, and served as its first executive director. ALA’s development program is now an office within the association again.
-Developed the plan, positioning, and brand for ALA’s Campaign for America’s Libraries, launched in 2000 as part of the association’s major five year strategic plan.
-As a consultant to libraries in marketing and communication have worked with libraries in 31 states and 5 countries beyond the U.S.


Author: “Getting Your Grant: A How-To-Do-It Manual for Librarians,” Neal-Schuman Publishers Inc., 1993
Author: “Building a Buzz: Libraries and Word-of-Mouth Marketing,” with Linda Wallace, ALA Editions, 2010
Author: “Mickey Mouse, Miss Piggy and the Birth of ALA Graphics,” American Libraries, May 2003, pp 60-63

Links to further information:


Statement of Professional Concerns/Aspirations if Elected:

It is an honor to be a nominee for a position on the Board of United for Libraries. I believe that the merger of Friends of Libraries USA and the American Library Trustee Association was the strongest and most sensible ALA action in recent history. I was fortunate to serve as President of FOLUSA at that time. I’d like to stay involved and share my experience gained from 31 years on the ALA staff and now 12 years consulting with libraries about marketing/communication in 31 states and 5 countries beyond the U.S. United for Libraries is a powerful network of library activists that must continue to grow and thrive. Or to quote Will Rogers, “Get someone else to blow your horn and the sound will carry twice as far.”

Member of ALA since: