Other Marketing Resources

Articles  *  Publications  *  Web Resources  * Sample Marketing Plan

Articles

Barber, Peggy, and Linda Wallace. "The Power of Word-of-Mouth Marketing (PDF). American Libraries, November 2009.

Circle, Alison and Kerry Bierman. "The House Brand." Library Journal, June 15, 2009, p. 32-35.

Duke, Lynda M. and Jean B. MacDonald. How-to: Working With Campus Marketing Classes to Improve Reference Service Visibility. Marketing Library Services, November/December 2009.

Gross, Valerie J. 2009. "Transforming our Image Through Words that Work: Perception is Everything (PDF)." Public Libraries, vol. 48, no. 5 (Sept/Oct 2009): 24-32.

Koontz, Christie M., Dinesh K. Gupta and Sheila Webber. "Key Publications in Library Marketing: a review." IFLA Journal, 32(3): 224-231 (2006). Also online, p. 47-54 of the PDF

Matthews, Brian. "Meeting Students' Need States (PDF)." American Libraries, April 2009.

Zielinski, Denise M. "Top Ten Marketing Tips for Advocacy and Public Awareness (PDF)." ILA Reporter, June 2009, p. 10-11.

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Publications

Brinckerhoff, Peter C. Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World. 2nd ed. Hoboken, NJ: Wiley, 2003.

Claxton, Lena, and Alison Woo. How to Say It: Marketing with New Media : a Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts. New York: Prentice Hall Press, 2008.

Dempsey, Kathy. The Accidental Library Marketer. Medford, N.J.: Information Today, 2009.

Mullins, James L., ed. Library Management and Marketing in a Multicultural World: Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006. Mü̈nchen: Saur, 2007.

Silverman, George. The Secrets of Word-of-Mouth Marketing How to Trigger Exponential Sales Through Runaway Word of Mouth. New York: AMACOM, 2001.

Walters, Suzanne. Library Marketing that Works. New York: Neal-Schuman Publishers, 2004.

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Web Resources

Church of the Customer 2.0 kind of marketing by Ben McConnell and Jackie Huba, writers, speakers and consultants living in Chicago.

FLICC, Roger Garren, Sharon Lenius, Michele Masias Marketing & Advocacy Resources Bibliography November 20, 2008

Interesting solution to market your library's ROI from Cornell, blog post linking to video from Cornell Medical Library; 1:23.

The 'M' Word - Marketing Libraries "A blog designed to bring the wonderful world of marketing to librarians."

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Sample Marketing Plan

Pivarnik, Christina (of CP Communications). Marketing Plan for the Port Townsend Public Library (PDF), November 2004.

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