Managing Social Media in Libraries

Managing Social Media in Libraries: Finding Collaboration, Coordination, and Focus

Troy A. Swanson

Web 2.0 jumpstarted librarians’ involvement with social media, and the use of Facebook, YouTube, blogs, and other social media applications is now all but ubiquitous. But the turn is now towards management and consolidation. A detailed analysis of the whys of social media and the hows of getting staff and library users involved, Managing Social Media in Libraries explores the developing information environment, taking librarians beyond the mechanics of using social media to establish a framework for making social media effective.