The eBook Revolution

BookTrix – “The eBook Revolution” The author argues that e-books can create new markets for books in the same way that mass market paperbacks did. Consumers have made clear that if books are inexpensive, they will buy and read more of them, taking on more risk and rewarding publishers and authors they like with a full measure of loyalty and commitment.Traditional publishers are missing the market opportunity created by the e-book revolution when they fail to create a significant price benefit for their e-books.