Data about Digital Content Users

Reports on who uses Digital Content and Ebooks, and how they are used.

icon representing digital content issues

  1. Shelf-Awareness - “Riggio at AAP: 'Markets Readily Expandible'" (continually updated blog) Barnes & Noble Chairman Len Riggio told the AAP in March, 2011 that Nook owners are proving to be avid readers. Nook owners, he said, "are buying 60% more units in total compared to members who don't own the Nook, and they're spending 120% more.” Some buy both print and digital editions of the same title.

  2. Lost Book Sales (continually updated blog) This site gathers stories from people who wanted to buy a title, with information on why they did not buy it.

  3. Consumer Attitudes Toward E-book Reading, BISG, vol. 1 & 2 (2009-2012)Although much of the publishing industry is working hard to develop and implement digital strategies, there is little available research evaluating book consumers' actual interests in and preferences for digital content, or the factors that influence their reading habits and purchasing decisions.

  4. "E Not Replacing P." Publisher's Weekly. (Aug 8, 2011) This article gives publishers' sales by format statistics for six months from 2010-201. The stats are for Penguin Group, Simon & Schuster, and Harlequin. Overall, there is a 10-13% decline in print sales, but a 64-115% growth in digital sales.

  5. Herther, Nancy. "Ebooks Everywhere." Searcher (July-August 2011)The author provides statistics and quotes from the experts as she reports on how the growing ebook trend is impacting the marketplace.
     
  6. Meredith Greene - "Those Who Read Ebooks - Globally," - Teleread (April 2, 2011) In this article, the author discusses international ebook sales, as well as international publishers' concerns over pricing models.

  7. Against the Grain – “The Future of the Textbook” (March 16, 2011) In 2008, the digital textbook market was worth around $1.5 billion. By 2013, the market is expected to grow to approximately $4.1 billion. By 2020 digital textbooks are expected to generate around $8.3 billion in sales, while print textbooks will be contributing more than $9.7 billion.

  8. FutureBook – “Charting the Global E-Book Market—Exclusive Data” (March 14,2011)Contains estimates of the E-Book market in various countries. In the U.S., E-Books are 8%, or $440 million.

  9.  “Digital Textbook Sales in US Higher Education—a Five Year Projection” (March 6, 2011) By 2018, digital textbooks will be 18.8% of the total textbook market.

  10. ” Verso – “2010 Survey of Book-Buying Behavior: Presented at Digital Book World," (January  26, 2011) Some of the findings: 90% of e-reader owners will continue to buy print books; e-reader owners buy about the same number of print and digital books; predictions of 50% e-book penetration by 2014 are highly inflated.

  11. “Publishing in the Digital Era: a Bain & Co. Study” (2011) This report has several interesting graphs and statistics, and includes the prediction that 15% to 25% of book sales will shift to digital format by 2015, and that the shift to digital publishing could boost book consumption because more than 40% of readers equipped with a reading device say that they read more now than before.

  12. Patron Profiles  (2011) A collection of reports covering topics such as patrons' use of eBooks, mobile technology, websites and virtual services.

  13. Kiriakova, Maria, Karen S. Okamoto, Mark Zubarev, and Gretchen Gross. "Aiming at a Moving Target: pilot testing ebook readers in an urban academic library." Computers in Libraries March. (March 2010)The authors test Sony ereaders among a group of undergraduate students.  Article includes statistics on the kind of content students prefer to read on an ereader.

  Back to top