ALA Marketing Resources

The world of social learning and digital outreach is quickly changing. In this webinar, Joe Murphy will discuss top social technologies that libraries can use to foster discovery and sharing in library programs as well as use to market library events.

Watch this free ALA TechSource hourlong webinar, Organization 2.0: Building the Participatory Library with John Blyberg and Meredith Farkas.

Attendees will have an opportunity to ask questions pertaining to advocacy issues at their library, as well as learn what resources are available to help make the case for libraries.
This three-part series of webcasts is designed to inform about baby boomer volunteers — how they are different from volunteers in the past, what they want from service opportunities, and how libraries can attract them.
This Marketing Academic Libraries eCourse from ALA Editions is a convenient way to enrich the professional development of all library staff. It offers the perfect opportunity to train new employees or brush up on and update general office skills you use every day. Enroll today for 4.5 hours of self-paced, online training!
You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.
This Library Supervision eCourse from ALA Editions is a convenient way to enrich the professional development of all library staff. It offers the perfect opportunity to train new employees or brush up on and update general office skills you use every day. Enroll today for 3 hours of self-paced, online training!
This Marketing Public Libraries eCourse from ALA Editions is a convenient way to enrich the professional development of all library staff. It offers the perfect opportunity to train new employees or brush up on and update general office skills you use every day. Enroll today for 3.5 hours of self-paced, online training!
Ever hesitated to lead an online meeting or webinar due to the pressure of holding people’s attention? Want to tune up your existing online presentation style? Register for PLA’s live, one-hour webinar and learn about the most effective ways to create and deliver an online presentation with confidence. We’ll discuss best practices to create your online “story” for your session and then talk about how you engage and work with your participants to leave them with a memorable experience and—even better—remember what you said!
Hosting an event in a discipline you are not too familiar with can be daunting. Join Donia Conn for tips on how to host a Preservation Week event, find a speaker, and use the Preservation Week web site to its fullest.
The webinar focuseson two snapshot days, Washington Library Snapshot Day and Snapshot Day: A Day in the Life of Ohio Libraries. Ashlee Clark, Executive Secretary to the State Librarian, State Library of Ohio, Marsha McDevitt-Stredney, Marketing and Communications Director, State Library of Ohio, and Craig Seasholes, President, Washington Library Media Association presents the session.
Featuring Peggy Cadigan and Rob Banks
When teens flood into the library, anything can happen. People often think of the library as a “safe space” but sometimes chaos reigns, rather than order! By setting the right tone with regulars, establishing appropriate boundaries, and equitably addressing problem behaviors, you can create a teen space that is consistently welcoming. Learn how to create a dialogue with patrons who engage in distracting or dangerous behavior in the library, address concerns of adult patrons, and create rewards for teens who improve or maintain a positive presence in your space.
Be sure you share your accomplishments with members, prospective members and the public.
The role of the young adult services librarian and the school librarian is constantly changing and evolving. Increasingly, young adult and school librarians are being called upon to serve both teens and tweens. How can librarians navigate the divide between these age groups and meet their differing needs?
A Day in the LIfe of Ohio Libraries
Online social media software, which are commonplace tools for interacting with library patrons, can also be used effectively for communication, supervision and project management within a library department. This webinar outlines in detail an innovative online management and communication system created by the Digital Services Department at the University of Houston.
“Passing the Community Engagement Baton: A Conversation with ALA President Molly Raphael and ALA President-elect Maureen Sullivan,” hosted by ALA 2013-2014 ALA President Barbara Stripling, features an unprecedented conversation among ALA leadership, focusing on the transition of presidential initiatives and a continued focus on civic engagement. It takes place on Friday, June 8 at 11:30 a.m. Central time.
On-demand webinars are archived recordings of previous PLA webinars available 24/7 for viewing at your convenience.
In a difficult economy, the citizen voice is more important than ever. Learn how two community organizations, the Sustainable Library Citizens Coalition of Indianapolis-Marion County (Ind.) Public Library and Urban Librarians Unite of New York City, have used their voices to impact library funding. Laura Johnson, deputy director, public services, of the Indianapolis Public Library and Tara Seeley, senior grants officer, Central Indiana Community Foundation, will share their story of engaging the Indianapolis community to successfully advocate on behalf of libraries and librarians.

Learn how to successfully create customized READ® posters using the READ Design Studio by watching our webinar archive. You'll learn to: photograph for easier editing; remove photo backgrounds; design professional-looking posters; and use Photoshop Elements shortcuts.

Take your READ Design Studio customized READ® posters to new creative heights! This free webinar will explore advanced techniques in Adobe® Photoshop® Elements to design eye-catching and inspiring posters that promote READing in your library.

People who visit the library infrequently—or those who don’t visit at all—present a special challenge to public library staff. It’s hard to identify why they don’t use the library, because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to know what services and programs will attract them. Don’t give up! This on-demand webinar offers some basic techniques that can be used to gain insights about non-users and help you draw them into the library.
Visionary professor R. David Lankes, author of the award-winning “Atlas of New Librarianship,” and Barbara Stripling, Co-Chair of ALA President Molly Raphael’s Empowering Voices, Transforming Communities initiative, presented a free webinar on Thursday, March 8, 2012 designed to stimulate conversation about harnessing the evolving role of libraries and strengthening the librarian’s voice to help shape community perception.
Would you like to learn about a simple, effective strategy that will make you, your library, and our profession indispensable? It does not require changing anything we do. What is involved? Modifying what we say. Based on the instructor’s award-winning article, “Transforming Our Image through Words that Work: Perception is Everything” (Public Libraries, PLA/ALA, Vol. 48, No. 5, Sept./Oct. 2009, p.
There’s a good chance that more of your library's patrons are using your website than coming into your building. Is your virtual presence welcoming? Easy to navigate? Reflective of your customers’ needs? Join us for a one-hour, live webinar and learn simple ways to evaluate the effectiveness of your library website, identify patron needs, and solve common website problems.