Frankenstein: Penetrating the Secrets of Nature Publicity Credit Lines

Exhibition Credit Information

Please use the credit lines below on materials you produce to accompany the exhibition.

  • The credits must appear on all printed and other visual materials related to the exhibition, e.g., press releases, brochures, Web sites, library publications, invitations, program flyers, advertisements, announcements, and local posters.
  • In speaking to or sending press releases to newspaper reporters, radio and TV interviewers, and other media personnel, it is important to stress that full sponsorship and funding credit be included in all articles and features. Some libraries include a line set off at the beginning of press releases saying "Please do not edit out sponsorship credits in paragraph _____."
  • Please use the NEH, NLM, and ALA logos on all printed materials when possible. If you have space problems, please mention that to the ALA in your publicity materials review.

Credit Line

Please use the exact wording which is supplied below. You must use the first paragraph in all materials; the second paragraph may be used if space allows:

"Frankenstein: Penetrating the Secrets of Nature" was developed by the National Library of Medicine in collaboration with the American Library Association. It has been made possible by major grants from The National Endowment for the Humanities, Washington, D.C., and the National Library of Medicine, Bethesda, Md.

The traveling exhibition is based upon a major exhibition produced by the National Library of Medicine in 1997-1998.

Credit Lines for Local Donors

Local sponsor credit must follow the "Frankenstein" exhibition credit line and be in a type size no larger than the credit. The exception to this rule is for materials which are entirely supported by another funding source. In those cases, it is still necessary for the credit line above to appear, but the additional sponsor's credit may appear first and in larger type.

Publicity Approval

LIBRARIES MUST SUBMIT TO THE ALA--THREE DAYS IN ADVANCE OF PRINTING OR POSTING--ALL DRAFT COPY of press releases, media advisories, Web site articles or notices, backgrounders, program flyers, ads, and exhibition invitations by either fax or e-mail.

Please send draft copy by e-mail or fax to Susan Brandehoff, sbrandeh@ala.org or Lainie Castle, lcastle@ala.org. Fax for both is 312-944-2404. We will review the materials immediately.

Copies of all press coverage, including videotapes of television coverage and audio tapes of radio reports, should be sent to ALA with the library's final report.

Further guidelines for sponsor acknowledgment

Press Events and Public Programs: At press conferences or other public events connected with the exhibition, the sponsorship of the NEH, the NLM, and the ALA should be acknowledged orally at least at the beginning and the end of each event. Use the official exhibition credit as a guide.

Press Kits: The NEH, NLM, and ALA should be acknowledged in credit information contained in all press kits issued by the library.

Web sites: Web site pages produced by participating libraries should use the official exhibition credit line and the NEH, NLM, and ALA logos.

Printed Materials: Printed publicity materials such as flyers and posters are expected to carry the NEH, NLM and ALA logos in a size that is readable and appropriate to the overall design. If the logos are not appropriate for a design, the names of the sponsors must appear in a readable type size.