Digital Badge - LITA Beyond Web Page Analytics

Digital Badge - LITA Beyond Web Page Analytics

Beyond Web Page Analytics: Using Google Tools to Assess Searcher Behavior Across Web Properties (2015 LITA Forum Preconference) 

Credit Description:

The Beyond Web Page Analytics preconference at the 2015 LITA National Forum addressed the use of custom tracking code and meta tags on web interfaces; use of Google’s Universal Analytics, Tag Manager, and Webmaster Tools; and considerations for how Google data compares to vendor stats, how data can be normalized using Tag Manager, and how data can help organizations make better decisions. 

Presenters: Robert L Nunez, Kenosha Public Library; Keven Riggle, Marquette University Libraries

Credit Criteria:

Attendance at preconference, including 8 instruction hours over two days.

After completing the preconference, attendees will:

  • Better understand how using Search Console can improve the user experience with the library’s web presence.
  • Be able to configure and implement Google Tag Manager to track events and user clicks within a webpage.
  • Retrieve and utilize data collected by Universal Analytics to drive data-based decisions.

November 12-13, 2015