The media -- and your relationship with it -- can have a great impact on the success of your community engagement work. It is a tool for bringing new voices into community conversations, sharing findings, and demonstrating the valuable work libraries are undertaking.
But a productive relationship with the media requires more than just dashing off a press release or showing up to an interview. Forethought makes all the difference.
The Libraries Transforming Communities (LTC) Public Innovators Cohort participated in a webinar this week with media trainer Anne Gallagher, partner at Chicago's Extreme Marketing, to learn to craft and share messaging about their community engagement work.
Like all LTC resources, the webinar -- "Doing Business with the Media" -- is free and available to the public. Access it here: http://ala.adobeconnect.com/p1keobpq7pj/.