We just wrapped up the second and final session of the ALA TechSource Workshop Library Analytics: Inspiring Positive Action through Web User Data. This session, How Libraries Analyze and Act focused on specific examples of libraries that are using analytics, and how librarians can practically incorporate analytics into their own facilities.
We’re listing some questions from today’s presentation for future discussion. Whether you attended or not, feel free to chime in.
- Where should I put the Google Analytics Code, and Why?
- How does the keyword work for tracking how people land on the library homepage?"
- I would like clarification concerning the keyword function and how that tell you what terms folks are using to find your page. How does that record/track the keywords?
- Once I gather web analytics data, what can and should I do to analyze and effectively use the date?
You can also chime in on Twitter. The Hashtag is #alaanalytics
Links to Resources from Today’s Session Google Analytics
- Google Analytics
- Occam's Razor by Avinash Kaushik
- Web Analytics an Hour a Day by Avinash Kaushik
- Instant Cognition
- Web Analytics Land
- Web Analytics Association
- Using Google Analytics for Improving Library Website Content and Design: A Case Study
- Brian Clifton’s “Measuring Success” blog
- Advanced Web Metrics with Google Analytics