VR Tips & Best Practices

Marketing

"A strong brand makes a promise to the user, then consistently delivers on that promise.  It does this through consistent communications via...name, logo, advertising, Web site, brochures, public relations, communications with staff and more." - VRS Marketing Guidelines, Washington State Library

"It's important to link to the virtual reference service from all key points on the library Web site." *

"Because branding and accessibility are so important in getting people to use a virtual reference service, I was dismayed to see how well hidden the service is (and how many different names it has).  Not only do they need to feature it prominently on the home page, but they should also have links to it from other pages that people may use as starting places for finding information, especially the children's and teens' pages." *

10 Tips for Marketing Virtual Reference Services (VRS): http://www.ssdesign.com/librarypr/download/odds_and_ends/marketing_vps.pdf

 

*Comments from learners and trainers who participated in the Anytime, Anywhere Answers training, November 2002 to May 2005.