Using Web Video to Promote Library Resources and Your Expertise

As a business librarian, do you wish you could have some way to show users the best way to navigate a complex resource or answer a tough question? This webinar will teach you how to create your own web videos to provide personalized and topic-specific instruction, showcase your resources and expertise, and reach users wherever they may be online.

Chad creates topic-specific blog posts and videos that demonstrate how to use business resources in the context of specific information needs. He uses these tools to compliment traditional classroom instruction, as well as to reach those who do not receive business research instruction. His blog posts and videos address the most common questions researchers have, so Chad can focus his time and efforts on answering the harder questions. Topic-specific videos and blog posts are also easily found via Google, allowing librarians to showcase their expertise and highlight library resources to a much wider audience. Finally, Chad distributes the content he creates to a variety of destinations, including Twitter, Facebook, and iTunes, where the information can be easily shared to business researchers all over the world. This webinar will share the tools and processes used to create compelling, dynamic, instructional video content for business researchers. Chad will discuss crafting the idea for a video, demonstrate the tools needed to create a video, and talk about best practices and lessons learned. Chad will also discuss the process for distributing videos via the web, including titling, tagging, and cross-posting with social media outlets.

This webinar is sponsored by BRASS, the RUSA section on representing the subject interests of reference librarians, business information specialists, and others engaged in providing business reference/information services.

Learning Outcomes

  • Users will identify appropriate content for instructional videos
  • Users will become familiar with the tools needed to create videos
  • Users will become familiar with the process of distributing instructional videos online


Chad F. Boeninger
Chad had been librarian since 2002, and a business librarian since 2004. He is the creator and author of the Biz Wiki (now replaced) and the Business Blog, which he has used since 2004 to create and deliver dynamic instructional content to end users. Chad has presented widely about integrating existing technologies into library services, both in person and via webinar applications. A complete list of Chad's presentations can be found at


How to Register

Register online


Questions about your registration should be directed to Technical questions about the webinar should be directed to Andrea Hill, ASCLA Web Manager, at

Thank you and we look forward to your participation!