Using Web Video to Promote Library Resources and Your Expertise

As a business librarian, do you wish you could have some way to show users the best way to navigate a complex resource or answer a tough question? This webinar will teach you how to create your own web videos to provide personalized and topic-specific instruction, showcase your resources and expertise, and reach users wherever they may be online.

Chad creates topic-specific blog posts and videos that demonstrate how to use business resources in the context of specific information needs. He uses these tools to compliment traditional classroom instruction, as well as to reach those who do not receive business research instruction. His blog posts and videos address the most common questions researchers have, so Chad can focus his time and efforts on answering the harder questions. Topic-specific videos and blog posts are also easily found via Google, allowing librarians to showcase their expertise and highlight library resources to a much wider audience. Finally, Chad distributes the content he creates to a variety of destinations, including Twitter, Facebook, and iTunes, where the information can be easily shared to business researchers all over the world. This webinar will share the tools and processes used to create compelling, dynamic, instructional video content for business researchers. Chad will discuss crafting the idea for a video, demonstrate the tools needed to create a video, and talk about best practices and lessons learned. Chad will also discuss the process for distributing videos via the web, including titling, tagging, and cross-posting with social media outlets.

This webinar is sponsored by BRASS, the RUSA section on representing the subject interests of reference librarians, business information specialists, and others engaged in providing business reference/information services.